Category Archives: Branding

What’s next with social recruiting

If you have been following this blog for a while you would know that I am always looking for the next thing. I have been doing the same thing with using social media in business. Social Recruiting has a lot of  buzz at the moment. How do I know there is a buzz, well 200+ peopleContinue reading “What’s next with social recruiting”

ATC Social Media Conference

We are coming to the end of the early bird discount period for the joint event between Inspecht and ATC Social Media: A Recruitment Revolution. while the early bird discount is good, register 2 or more delegates and you get an even better deal. So why attend? Listen to Australian case studies from Ernst &Continue reading “ATC Social Media Conference”

Are your offer letters keepsakes?

Something I get asked a lot is “How does social media impact the HR department?” There are lots of ways, including areas that crosses into the recruiting; attraction, branding, onboarding and closing the deal. Do your offer letters engage future employees like this? All kidding aside, any company that can give this much attention toContinue reading “Are your offer letters keepsakes?”

ATC: Russell Kronenburg from Pacific Brands

Next up was Russell Kronenburg, Group People and Performance Manager, Pacific Brands. Wow want a fantastic session. Russell provided us with some amazing insights into what Pacific Brands are doing to attract key talent. Pacific Brands had an issue with finding designers, who could take up to 180 days to hire! Russell introduced us to the BarrettContinue reading “ATC: Russell Kronenburg from Pacific Brands”

More social media and workplace firings

It seems that social media is creating an environment where “firings will continue until moralw picks up”, or it just could be that Asher Moses knows he on to a good thing so his editors keep him writing about it… So far in April Asher has written five different articles around social media sites andContinue reading “More social media and workplace firings”

Internet usage at work makes you productive

(Source: Flickr dietpoison)An Australian report released yesterday found that employees who “surf the Internet work” are 9% more productivity than those that don’t! The study was conducted by Dr Brent Coker from the Department of Management and Marketing. The study covered 300 workers and found that 70% engage in what has has termed “workplace InternetContinue reading “Internet usage at work makes you productive”

Is Facebook good or bad?

It seems to me that if I was to believe the pundits social media is going to either cause the next apocalypse or be the saviour for us all!  But I want to look at two specific cases here and their relationship with HR. First the negative. Kimberley Swann, at 16 year old in the UK, whoContinue reading “Is Facebook good or bad?”

Managing the employer brand

Over the last two to three months I have spent a lot of time working with people on either their employer or personal brand. These discussions have lead me to believe that most organisations are not thinking about how social media can impact their employer brand.  Organisations are spending vasts amounts of time and moneyContinue reading “Managing the employer brand”

Are you adapting your services to stay relevant?

An old saying by Heraclitus a Greek philosopher that “Nothing endures but change”. If this was true in 500 BC, then today if you are not preparing for change you are dead in the water. Period! Today I was reading a Gartner research report by Thomas Otter, aka Vendorprisey, The Effects of Social Software on YourContinue reading “Are you adapting your services to stay relevant?”