Search Engine Optimization (SEO) for recruiters

Over the last few years there has been a significant growth in the number of people using general search engines to search for jobs. In Australia alone the word jobs appears in around 30 million searches per month!

However what does this really mean?

Does it mean that Seek, MyCareer and CareerOne will be going out of business because everyone will be using Google?

Not at all!

So does it mean you can ignore the world of search engine optimization or SEO for short?

Again not at all!

Very few people who use search engines look beyond the first one or two pages of results. If your website is not returned within those two pages, preferably on the first page and ideally in the number one position, your competition is beating you.

So then what is SEO? At it’s core SEO is designing your web site in a manner that makes it easy to be found, and indexed by search engines. Simple.

Well to a point. Obviously the best way to optimize your site for search engines is ensure that your content contains the keywords that people might use to find your product, brand or organisation. However by just adding these terms to your web site will not magically promote your site on top the number one page or into the number one spot.  This means you must learn the art of SEO.
SEO Tricks for Recruiters
There are many other tricks that you need to master such as making sure your keywords are used in headings, appropriate naming of your pages, meta data, links and having relevant content. However you should always keep in mind that for some keywords there is lots of competition which makes it very difficult to get your site in the number one spot. This means you need to undertake keyword research to know which keywords to target.

So why is this relevant for recruiters in Australia?

Because the word jobs appears in 30 million searches per month. But so do the brands, products and names of your clients. This means that the potential for searchers to find the job advertised by you significantly increases if you know what you are doing.

Let’s not forget that potential clients also use search engines to find new recruiters. So your business also benefits from effective use of SEO.

To learn more about search engine optimization and how it can benefit your recruitment activities register for the March Webinar, SEO for Recruiting.

(Image from Flickr by Search Engine People Blog.)

ATC Social Media Conference

We are coming to the end of the early bird discount period for the joint event between Inspecht and ATC Social Media: A Recruitment Revolution. while the early bird discount is good, register 2 or more delegates and you get an even better deal.

So why attend?

  1. Listen to Australian case studies from Ernst & Young and Atlassian
  2. Hear from Futurist Mark Pesce
  3. Participate in workshops on social recruiting strategies, digital branding and the use of social networking for sourcing
  4. Watch the debate between Stephen Collins and Jake Andrews, from SEEK, on “Do you need a job board when you have social networking?”
  5. Put forward your own ideas and thought in the World Cafe session
  6. Listen and interact with your peers in the special unconference session where you get to control the agenda

This event was inspired by the ERE Social Recruiting Summit so I caught up with Paul Jacobs from Tribe HQ a New Zealander who attended the event with me to find out why he trekked all the way from Wellington New Zealand to San Francisco. (These are definitely NOT Oscar winning performances but we had fun.)

Finally if you are a member of Recruitment 2.0 APAC you could win a free ticket to attend

Social Media: A Recruitment Revolution?

Back in June I shipped myself off to the first Social Recruiting Summit at Google HQ in San Francisco. On my return I was approached by the team from Australasian Talent Conference (Trevor Vas, Horace Chai, and Kevin Wheeler) to see if we could pull off a similar event here in Australia.

So on 3rd December in Melbourne we are bringing together some of the biggest names in recruitment and social media to participate in Social Media: A Recruitment Revolution.

The event will be like none other in Australia, combining traditional conference sessions with interactive “unconference” sessions to allow the audience to further develop the ideas and learn from industry peers.

Personally I am very excited about the speakers. We have secured Mark Pesce as our opening keynote speaker. If you do not know Mark he is an author, journalist, regular panellist on The New Inventors, and futurist. (He even has a Wikipedia page.) In addition to Mark, Margie Kwan from Ernst & Young will be presenting a case study on their use of Facebook and the we have a debate between Stephen Collins from acidlabs and Jake Andrew from SEEK on “Do you need a job board when you have social networking?”. Other topics include digital branding, social recruiting strategies, legal issues around social recruiting.

If you want to know more head over to the main site, check out the agenda and register ASAP as we have a space limitation.

Great places to work in Australia

The Great Place to Work Institute has launched their 2009 program partnering with BRW. They have over 20 years experience in measuring employee engagement from all over the globe, they define a great place to work as one where trust exists.

At the heart of our definition of a great place to work – a place where employees trust the people they work for, have pride in what they do, and enjoy the people they work with – is the idea that a great workplace is measured by the quality of the three, interconnected relationships that exist there:

  • The relationship between employees and management.
  • The relationship between employees and their jobs/company.
  • The relationship between employees and other employees.

The 2008 Great Places to Work in Australia were:

  1. Australian Institute of Health and Welfare
  2. Dow Corning
  3. Google
  4. McDonald’s
  5. Morgan Stanley
  6. NetApp
  7. Russell Investments
  8. SEEK Limited

Nominations are open now, so if you feel your workplace is a great place to work head over and nominate it!

Is the IT Sector softening?

I have been interested over the last few weeks to see the varying discussions that Australia is or is not in a recession at the moment. While the jobless figures overall are not too bad at 4.3% for July 2008 (according to the ABS), there are reports of the RBA easing interest rates due to concerns on the health of the economy. The Seek Employment Index has a 27% drop in job ads in the last 12 months.

So it was with some amusement I saw the following three articles on the Australian IT site.

Firstly from 23rd July about increases in skilled migrants entering Australia to help with our “deeping skills crisis”.

The second has NAB offshoring about 2,600 jobs over the next few months as part of a $1 billion technology restructuring program.

Finally yesterday we have an article announcing more falls in the job vacancy rates, with a fall of over 17% in the last six months.

So I have to wonder what is going on? I think I know. Yes vacancies are falling, yes people are cutting jobs and yes there is a skills crisis. The issue seems to be that many of our corporate IT workers just don’t have the right skills for the new work required.

Thoughts?