Some unrelated thoughts

The famous Web 2.0 Summit wrapped up late last week with lots and lots of product announcements and more news stories than I could ever hope to digest. (Not helped by the fact that I have been sick for about 4 days now.)

Anyway here are a few summary items:

“Many people use it for professional purposes — keeping connected with industry contacts and following news,” said Evan Williams, Twitter’s co-founder and chief executive. “Because it’s a one-to-many network and most of the content is public, it works for this better than a social network that’s optimized for friend communication.”


Yes all of these announcements and trends are great except the most interesting thing for me happened before the conference even started.

Web Squared.

With both Read Write Web and ZD Net providing some good coverage. Basically Web Squared is about the intersection of social web technologies with the emerging trend of real world objects connected to the Internet in some fashion, aka Internet of Things and with “Shadow Information“.

To quote Tim O’Reilly and John Battelle:

Collective intelligence applications are no longer being driven solely by humans typing on keyboards but, increasingly, by sensors. Our phones and cameras are being turned into eyes and ears for applications; motion and location sensors tell where we are, what we’re looking at, and how fast we’re moving. Data is being collected, presented, and acted upon in real time. The scale of participation has increased by orders of magnitude.

So to pull this rambling post to an end I ask this simple question.

Given corporations missed Web 2.0, will they miss Web Squared (or what ever it is called)?

I suspect there will be more on this topic.

Social media in the workplace

The use of social software tools inside the firewall is called Enterprise 2.0, a term coined by Professor Andrew McAfee in his 2006 article “Enterprise 2.0 The Dawn of Emergent Collaboration“. Within this article he talks about the building blocks of Enterprise 2.0, SLATES.

  1. Search
  2. Links
  3. Authoring
  4. Tags
  5. Extensions
  6. Signals

This makes sense as they mirror the growth components that have made Web 2.0 what it is today. Unfortunately while consumer tools and services are delivering on these promises when employees come to work the tools provided by your average IT department are, well, less than average when it comes to enabling emergent collaboration.

The places where most enterprises fail first is with search. How many corporate Intranet search tools provide the ease of use, speed, relevancy and accuracy of Google?

In a survey completed last year AIIM found that almost 70% of respondents believed that only 50% or less of their organisation’s information was searchable online! With only 10% saying that findability of information inside their organisation was an “Imperative”.

This issue is only going to get larger the more and more people who experience Web 2.0 on the “consumer web” as they will begin to expect the same features and usability internally.

Four quick thoughts

I have been meaning to write an earth shattering post here for a while, but I guess that will have to wait a bit longer. In the meantime here are four quick thoughts to keep you going:

  1. Honesty in a resume is important even when your brackground is not the most attractive, Drug Smugglers Resume.
  2. Want to quickly monitor your personal brand? Here are three tools to help you get started.
  3. Work in a large company? Then follow David and Gareth on their quest for the perfect ERP.
  4. Finally when a mainstream consulting firm like McKinsey starts using hashtags to discuss Web 2.0 you know you need to get involved.

New content and products

Over the last week I have released a few new items on the Inspecht site.

  1. Short introduction on how to use Google to find candidates
  2. Quick overview of some key social media and Web 2.0 terms
  3. Email marketing campaign tool

The first two probably make sense to most readers but the third might surprise a few of you.

Email marketing

While blogs and RSS are where the digital natives hang out, many people have not moved away from email as a major communication method. There are two variations of the service, first is designed for internal recruiters and the other for agency recruiters. For internal recruiters the tool can be used to create newsletters to stay engaged with their talent pool, advertise specific career fairs to a specific audience and promote specific jobs to the talent pool. For agency recruiters the focus is on specific jobs to their mail list.

Why is this tool different from regular email?

  • Preview the email as you build it
  • Custom templates to match your corporate guidelines for jobs, newsletters, graduate events, what ever; you are in control
  • Control over sender information
  • Scheduled delivery options
  • Track who forwards your email and how many times
  • Detailed reporting covering who opened your emails, who clicked on which links, and who unsubscribed
If you are interested in this brand new product drop me an email and we can talk further.

Need to learn about web 2.0, come to university

If you are in Australia, and interested in learning about Web 2.0 then you should get yourself to Sydney on September 23 and attend the Web 2.0 University being run as a extra session at Web Direction South. The Web 2.0 Executive Bootcamp session is being co-hosted by Jeff Kelly & Stephen Collins and is priced at an amazing AUD$450 conference attendees / AUD$550 standalone compared to the regular US$895.

What will you learn?

  • Exploration of the latest ideas, business models, trends, and techniques behind Web 2.0
  • Review of proven, actionable methods for creating new online products and service
  • Step-by-step strategies for using Web 2.0 techniques
  • Review of the 7 major patterns of Web 2.0 applications
  • The structure and business models of Web 2.0

All in all a great offering.