Social media and the elephant in the room

Once again a longtime between drinks, however this post might start to demonstrate why.

For many months I have felt that something is not right in the world of social media. The problem was I have not been able to put my finger on the issue.

I happened to read a post over at Social Media Today that might help to shed some light on the issue. To sum the post up in a few words – we have lost the social in social media.

Ernest Barbaric discusses how the Human Factor in Social Media has disappeared:

Go to almost any brand’s twitter account and you’ll see exactly what most marketers get wrong. There is little more then business updates. No conversation, no relationship building, no questions being asked or answered. Just another “blast post”, a sad remnant of traditional one-way thinking.

Very sad really.

Maybe I am just a cranky old man, but please go read Cluetrain Manifesto and maybe I will start to enjoy what you put out on the Internet again.

Are your offer letters keepsakes?

Something I get asked a lot is “How does social media impact the HR department?”

There are lots of ways, including areas that crosses into the recruiting; attraction, branding, onboarding and closing the deal.

Do your offer letters engage future employees like this?

All kidding aside, any company that can give this much attention to detail just in their HR paperwork should be fun to work for.  I am looking forward to this new adventure.

How about something someone would never throw out?

I don’t think I’ll ever throw this out. It’s a keepsake that reminds me of the major move I made from Toronto to San Francisco and all the sacrifices made and opportunities gained.

Or make your experienced hire feel “like a kid on Christmas morning”?

Enter the Apple Job Offer.
ioffer

(Via Glyph)

These are the feeling expressed by Glyph about his current Apple job offer and Justin Reid’s historical offer.

Just imagine how engaged your new employees will be if they feel proud enough to photograph your paperwork and describe the “tension on the hinge of the folder is perfect: not too tense, not too loose”! Let’s not over look the complete alignment of the above offer packages to the corporate culture of Apple.

Unfortunately onboarding processes are a frequently overlooked part of both recruitment and HR processes.