Are you adapting your services to stay relevant?

An old saying by Heraclitus a Greek philosopher that “Nothing endures but change”. If this was true in 500 BC, then today if you are not preparing for change you are dead in the water. Period!

Today I was reading a Gartner research report by Thomas Otter, aka Vendorprisey, The Effects of Social Software on Your Employer Brand (Hat Tip: Amit Avasthi) which got me thinking about change.

Then I came across a post by Don Tapscott on Grown Up Digital about how libraries in the US are having to adapt to encourage Generation Y to visit. Resulting by the way in a 25% increase in attendance!

What would you do if you weren't afraid
So what do these two things have in common?

Customers are changing and so you must evolve to survive. Even more so in tough economic times. 

Now how are you changing to stay relevant? Depending on your view what do employers, candidates, employees or the board really want from you in 2009? How can you deliver it?

What should you be upgrading? Your employer branding? Your careers web site? Your referral program? Your Resume? Your Compensation programs? Your Performance Review programs? Your strategic plan?

Think about getting a 25% improvement by changing to suit your audience.

If you want to learn more about how to deal with change read Who Moved My Cheese?.

Photo credit: nguyenanhquan from Flickr.