After reading a post about collaboration and recruiting from Jobscience I went to watch the TEDGlobal Video of Rachel Botsman who explores the currency that makes systems like Airbnb and Taskrabbit work: trust, influence, and what she calls “reputation capital”. To me what Rachel is talking about is really the same as Whuffie, a term coined by Cory Doctorow in Down and Out in the Magic Kingdom back in 2003, or social capital and not really something that new or revolutionary but is something very important.
The ability to transfer your reputation across different sites and services, just like Whuffie, would change the way we use new sites and services. For example I have looked a Airbnb and many property’s prefer you to have a good reputation before they will allow you to use their property, makes sense, but how does one get a reputation to start with if you can’t book a property. Enter the transferable reputation. I could transfer my eBay or LinkedIn reputation to Airbnb and immediately gain access to these properties. (Yes I know Airbnb allows you to link to these services and provides other methods but you have to start from scratch.)
Now into the workplace.
With the growth in collaborative, social enterprise software over the last few years now means many of us have (or will) built up internal reputations, earned badges, become experts inside our own organisations. This reputation in a collaborative organisation can help you get promoted, onto new projects become the go to person on topics etc. (Not to mention many people just like getting badges for the sake of badges, the whole gamification thing.)
But when you leave the organisation what happens to all of this reputation? Nothing. You join a new organisation and you start from the beginning again. Just like in the consumer world it would be great to be able transfer the reputation gained on these internally focused tools to your new organisation.
Again many in new organisations will review your Linkedin profile and other publicly available sources but still all that effort in your last organisation is basically lost.
Yes you read that right. MySpace is back, new, improved and very different.
Mashable have a very good round up of the new MySpace service with the opening paragraph summing up how I felt after using the service for the first hour:
The new MySpace is pretty. It incorporates many of the trends in modern web design and social media — big visuals, responsive design, easy discovery — and gives them a clear focus: connecting through music. And it really works.
The new MySpace is all about Music, and it makes finding existing artists and new artists very very easy. The fully integrate audio player, constantly located at the bottom of the screen, allow you to continue to listen while exploring further. My only gripe is at times the site is a little confusing to navigate and you end up accidentally playing music you did not intend.
Finally I really liked the 404 Page Not Found page:
We’re sorry, we can’t find the page you’re looking for. But what we can do is offer you this special mix of tunes with running time of exactly 4:04. Just click on the album covers, or one of the links below, and enjoy.
If you are into music go check it out.
Here is my presentation from the ATC Social Media event. My main messages that I hope people took away were:
- Using social media for marketing is ok, but engagement and community is better
- Engagement and community is harder than just a Twitter account or Facebook
- Social Media is not easy, nor is it free
- True engagement with social media is about people conversing with people, not brands servicing people
- CFO’s like to talk about dollars
I have been pondering the future.
What is next? Do you know? If so please do tell.
A number of years ago I pondered what was next from blogging and podcasting, neither of these forms have really survived in the way the were circa 2005/2006. Let alone what happened to MySpace, Friendster, Orkut…
Let’s look at the user base of popular social networking sites in 2005 .(Of note the term social media was not really in our vocabulary then. In fact social media was called “new media” we knew it was new but just what was it?)
So not many of the sites in the above list really play a part in Social Media 2011, so where does this leave us?
I have no idea. Yet.
Well personally I want to find the 2005/2006 version of Twitter/Facebook in 2011/2012 and see what it will do to society in five years time.
Tomorrow morning I am doing a presentation for MyCareer and some of their clients looking at the wonderful topic of:
Who owns your brand in a social media world
An interesting topic some might think more interesting have a job board promote social media, more on that later. While I have a large amount of content, even spoke on a similar topic in October last year, I have revised a major portion of my talk based on some ideas from a few others:
Some of the topics I will cover include:
- What is social media, I like to ensure the audience knows where I am coming from
- What can happen to a brand online
- Learn to Adapt
- Be Smart no Clever (hat tip Jared)
- Add value
- Be consistent but authentic and definitely not generic
- Provide support to recruiters
- Processes, Processes, Processes
If you happen to be lucky enough to attend I would love to hear your feedback.
At the upcoming ATC Social Media conference (early bird prices until 30 September) I will be talking briefly about mobile recruiting. A topic I know is a little strange to some people, but I think effective use of mobile technology is going to become a critical part of a recruiters toolkit. Let’s face it mobile technology is not something you can ignore, as of December 2009 there were over 4.5 billion active mobile subscribers globally!
I am going to look beyond SMS, Bluetooth and email on smart phones, while they have a critical place in your mobile strategy there are other things to consider.
For example, while a traditional computer is replaced on average every 3.5 years mobile devices are averaging a replacement cycle of 18 months! This means just because something did not work last year doesn’t mean it won’t work this year!
Other topics I will look at include location based services, there is more to it than FourSquare or Facebook Places, areas like sales force automation and the impact of cloud computing on mobiles.
I am also trying to think of a good demonstration for the session so if you have any ideas, leave me a comment.
Last week I did a short podcast with Nick McCormick, author of Lead Well and Prosper, looking at tips for managing social media in the workplace.
We spoke about implementing guidelines/policies within the workplace along with some of the potential issues and how to manage them. However given the short format of the podcast, it is only 8 minutes, it is hard to cover everything but makes the podcast very easy to listen too.
I thought it would be good to also cover some of the tips for creating guidelines/policies here to help you out. The resulting document, in whatever format, needs to achieve five major things:
- Have people stop and think before posting, both professionally and personally.
- Focus people on thinking about what they are doing and the implications.
- Highlight that while disclaimers are good, you cannot hide behind them.
- Remind people to keep their online interactions real and authentic.
- Ensure people respect the culture of the tools and services you are using.
If you want to learn more about social media in the workplace you can watch my presentation from RecruitTECH 2009 over on Inspecht TV or contact me for more information.
Given the press coverage we have had in Australia, and overseas, this week I would suggest everyone needs to implement these five tips when online.
Well do they?
(You do know what Dunbar’s number is right?)
This question was posed by Manu Prasad over in India, thanks to Gautam Gosh for pointing it out.
Manu ponders that:
if there was a Dunbar number for brands, dictated by the number of people the brand can connect with- internally as well as externally? There are two things I read recently which added to the thought. One was the idea of the Intention Economy (via Surekha) which “grows around buyers” and is “about markets, not marketing”, and which is builts beyond transactions alone – conversations, reputation, authority, respect all of which are earned by the sellers and buyers. This is a provisional idea, the other is a report from 360i (via Mashable) which states that “that a majority of social media search listings that appear for brand-related queries are created by individuals not affiliated with the brand”, an increasing trend.
An interesting concept because behind each brand online is a person, an individual who wants to get out and make a difference. Remember when we engage either online or offline it is about one on one relationships and conversations.
Back to our brand and its people. Each of these people are in fact limited by Dunbar’s number. So does that mean a brand is limited by the number of people they have online times 150?
(A side note my view is Dunbar’s number applies to people and specific contexts. For example if you are in a social mode while using a service you can only have meaningful connections with 150 people. While if the next day you are using the same service for business you might interact with a completely different set of 150 people.)
Earlier this week Twitter and LinkedIn announced a partnership whereby you can now share updates between both services. Given that according to Pew Internet & American Life Project a total of 19% of American online adults have posted a status update this change is significant.
Firstly it will give all those professionals on LinkedIn who feel they do not have time for Twitter a chance to create a Twitter presence that complements their LinkedIn profile.
Second Twitter users who want to provide their professional LinkedIn profile with a bit of fresh content can do so. But this is the trick.
Most people with a LinkedIn profile want to keep it professional, well the folks at LinkedIn and Twitter have thought of this.
You can set up the integration so only Tweets with the hashtag #in appear on your LinkedIn profile.
All of this new content on both platforms is a gold mine for Recruiters and Employers.
Many people keep their LinkedIn profile a little restricted from a public point of view, with their status updates appearing in Twitter you can now get a better view on what they are doing. But it is the integration from Twitter to LinkedIn which has the most potential. If people are using LinkedIn as their digital resume, tweets appearing alongside their professional background will allow recruiters and employers to gain a far greater understanding of a candidate.
For the last couple of months Twitter has been testing out a new feature, Lists, and as of yesterday Lists were available to all users. So what is a list?
Anyone can curate and publish lists, so if you have an idea for one, just click “New list” in the sidebar of your Twitter account and you’re on your way. Add accounts to a list using the “Lists” drop drown on a profile page. We believe Lists will be a new discovery mechanism for great tweets and accounts.
The ability to group Twitter accounts into personalised but meaningful groups that provide you a real time view on what this collection of accounts is doing. In typical Twitter style they have provided us with an open API so we can build our own applications via the Lists API.
Lists have several features that make them very interesting:
- Want to keep up with lots of different people but do not want your main timeline cluttered with noise, create a List
- What to follow some high volume feeds, create a List
- Want to create a list of people for new Twitter users to follow
- Create a list of Twitter users from your company, maybe a list of public officers
- Lists can be public or private, so create a private list of your family/friends
- Create a list about anything!
But where things get really exciting is with the API. Where you can create lists, see what lists a particular user is on, show the timeline for a list, add accounts to a list, review accounts on a list, find out who has subscribe to your list with more to come.
Some example lists:
Want to find more lists? Check out Listorious. Listorious also allows you to recommend to the list curator a Twitter account that should be added to their list.