How to make successful customers?

At the most simple level, your customers are successful when they achieve value from using your product or service – ideally, you are solving the problem that encouraged them to buy your product. Or to put it another way: Success is when customers achieve their Desired Outcomes through their interactions with your company. Lincoln MurphyContinue reading “How to make successful customers?”

Social Recruiting what is it?

For several years now I have been watching the development of social media and its eventual impact on both the HR and Recruitment professions. I have attempted to define social recruiting, run presentations on the development of a strategy, and worked with several clients on creating a strategy. If you attended some of my presentationsContinue reading “Social Recruiting what is it?”

Are your offer letters keepsakes?

Something I get asked a lot is “How does social media impact the HR department?” There are lots of ways, including areas that crosses into the recruiting; attraction, branding, onboarding and closing the deal. Do your offer letters engage future employees like this? All kidding aside, any company that can give this much attention toContinue reading “Are your offer letters keepsakes?”