ATC Social Media Presentation

Here is my presentation from the ATC Social Media event. My main messages that I hope people took away were: Using social media for marketing is ok, but engagement and community is better Engagement and community is harder than just a Twitter account or Facebook Social Media is not easy, nor is it free TrueContinue reading “ATC Social Media Presentation”

Social media and the elephant in the room

Once again a longtime between drinks, however this post might start to demonstrate why. For many months I have felt that something is not right in the world of social media. The problem was I have not been able to put my finger on the issue. I happened to read a post over at SocialContinue reading “Social media and the elephant in the room”

Who owns your employer brand?

Last week while I was at ATC Sydney there was lots and lots of talk about employer brands and who really controls them in today’s social media world. For example Steve Fogarty, Recruiting Captain, from adidas in North America covered the topic highlighting that recruiters need to think more like marketers to attract top talent,Continue reading “Who owns your employer brand?”

Unique Video Usage

If you have been following some of the other HR and Recruitment blogs in Australia there has been a bit of talk about using video, even I joined the discussions with a bit of a technology review. Today I want to highlight a fairly unique use of YouTube Video. (If you are in marketing circlesContinue reading “Unique Video Usage”

Leaders are temporary

A couple of years ago the Collab@Work blog wrote a very interesting article on how leadership in MMORPG’s, such as World of Warcraft is temporary. They provided reasons why in these MMORPG’s it makes sense to have temporary leaders: In those games, leadership is a temporary position. At one point in time, you’re leading, theContinue reading “Leaders are temporary”

Using Video within your HR Processes

Yesterday afternoon I sat in to listen Bill Boorman‘s Downunder Recruiting show where the discussion was on video, an interesting topic. I am very interested in video within a talent acquisition strategy as this has been a topic for many many years and I am glad to see people are starting to move away from theContinue reading “Using Video within your HR Processes”

It’s all about the message

A lack of clear communication is cited as a common cause of many relationships failures, be they personal or professional. Many a study has shown that clearly communicating the employment deal up front is a critical first step in having an engaged employee. This should be obvious, no one likes to buy a product only toContinue reading “It’s all about the message”

Managing the employer brand

Over the last two to three months I have spent a lot of time working with people on either their employer or personal brand. These discussions have lead me to believe that most organisations are not thinking about how social media can impact their employer brand.  Organisations are spending vasts amounts of time and moneyContinue reading “Managing the employer brand”

Social media in big companies

A couple of months ago Telstra joined Twitter via their ISP Big Pond, I and others wrote harshly about how the implementation had been a failure. Since that time the Telstra team have been taking on board the feedback and have made significant changes to the way they engage with people online.  After initially tryingContinue reading “Social media in big companies”

Is any social media better than none at all?

Over the last week there has been a bit of a change within the social media landscape here in Australia, out biggest, slowest telecommunication company, Telstra, decided to get into Twitter via their ISP Big Pond http://twitter.com/BigPondTeam. My personal view is thee way they implemented this is a complete failure and not the way anyContinue reading “Is any social media better than none at all?”