Below are my notes for the talk I have given over the last week on social media in the workplace. I admit they do not flow as an essay as they supplemented my slides, hopefully you can derive my messages.
For nearly 20 years geeks have been operating in the backrooms of your organisations communicating across the Internet using tools such as Gopher, IRC, Usenet and HTTP. Then in 1994 Marc Andressen released Netscape Navigator into the world, since then it has never been the same.
Netscape allowed non technical people for the first time to graphically see not only documents on the Internet but also their relationships. This was the birth of the web as we know it today.
Everything on the web today has been built on these foundations. Including social media.
The first true social technology was the reply all button in email. As much as we often despise this feature for the first time it allowed people, through a single click of a button, to engage and collaborate with a large group of individuals. The first social gesture.
I have spent the last 2 and a half days at the Australasian Talent Conference where there was lots and lots of talk about social media and its impact on business, talent and the workplace. However most of the questions and comments tended to be we don’t understand it, it is a waste of time, we are ignoring it and where is the ROI. There is fear, uncertainty and misinformation amongst many of the leaders in business.
To help overcome these issues I will initially be spending time look at the foundations of social media before taking an trip in to using social media in the workplace.
Continue reading “Social Media In the Workplace”
It seems to me that if I was to believe the pundits social media is going to either cause the next apocalypse or be the saviour for us all!
But I want to look at two specific cases here and their relationship with HR.
First the negative.
Kimberley Swann, at 16 year old in the UK, who was sacked from Ivell Marketing & Logistics for posting on her Facebook profile that her office administration job was boring. Some more background:
- It was her first real office job, yes she was employed at a call centre before but this was her first office job.
- The company only found out after she allowed another employee to become a “friend” on Facebook.
- She never mentioned the company name, so no initial damage.
- There is no information on if the company provided her an acceptable usage policy, even while she posted from home it should have highlighted that she should have a due diligence when interacting online.
While it might not have been the smartest of things to do, I personally don’t think it should result in immediate dismissal. The company would have done better to take on board the fact that she was bored and look at ways to use her skills, also explaining that posting on Facebook was not the smartest of moves. If she did it again then look at discipline actions.
Another thought if they had done nothing Ivell Marketing & Logistics or Steve Ivell would not be all over the Internet and they would not have had to remove the contact us page on their web site due Facebook users crashing their email server.
Now the positive, Deloitte’s is paying employees for using Facebook to find new employees! Deloitte’s a large user of social media as part of regular business operations and recruitment, this only entrenches them as a leader around innovation.
Now this brings me to Brett from Job Adder’s post from last week, he’s right don’t put the cart before the horse otherwise you and your social media campaign will end up on the cart even if you don’t want to go on the cart.