Last week a US recruitment expert Peter Weddle called social media a SCAM for recruiting. He stated that it was a waste of time with no ROI, although he did not use the term ROI. Finally his prediction was that social media will not be the future of recruiting until 2014 while job boards will remain the predominant method of finding a job. His source two survey’s one his own and the other by AfterCollege:
Social media came in at number 15 on the list of choices and was selected by just 10.9% of respondents which, of course, included those most celebrated for their use of social media—Millennials.
Well Peter’s comments got a few people all flustered, including Paul Debettingnies and Jim Durbin also known as The Social Media Headhunter.
I am not going to comment on the posts more a comment on the ROI of using social media for recruiting in Australia (some have links to stories others are examples I have picked up in the marketplace):
- First up Darryl King from Ireckon hired his new Project Manager via Twitter.
- The boys from Happener use social media as the backbone of their business.
- Amneisa Rasor Fish hired their Director of Social media through Twitter.
- Amy Cato from Cato & Hall hires a vast majority of her placements via Facebook.
- Thomas Shaw has many customers placing candidates through his Facebook apps.
- V set up a dedicated careers site on MySpace to allow young Australian’s access to 60 ‘never-to-be-advertised’ positions. 4,000+ applications and all positions were filled and V achieved over $750K in marketing exposure.
- Deloitte Australia actively uses social media sites as a talent pool source.
I could continue but I think you get the point this also ignores all of the recruiters using LinkedIn and LinkMe to source candidates.
I have said it before and will continue to say it social media does have a place within your recruiting strategy but it is NOT a recruitment strategy on its own! The key is to understand where the talent hangs out online and then develop a strategy to engage with them on their terms.
The Forrester Social Technographics 2008 report shows that Gen Y (18-28) are significantly higher Creators, Critics, Collectors and Joiners then other generations up to 49 index points. While Gen X overall are more likely to be Spectators (63%), Joiners (41%), Critics (32%) and finally Creators (24%). Young Boomers do not participate with social media anywhere as often as Gen Y or Gen X, Young Boomers are Spectators (48%), Critics (29%), Joiners (27%) and Creators (17%) which is not a lot different to Older Boomers or Seniors.
So if your target market is Young Boomers (43-52 year olds) leading with a social media is not the right move. If you market is Gen X you need to develop a method for them to be consumers of social media or even critics.