Social Media In the Workplace

Below are my notes for the talk I have given over the last week on social media in the workplace. I admit they do not flow as an essay as they supplemented my slides, hopefully you can derive my messages.

For nearly 20 years geeks have been operating in the backrooms of your organisations communicating across the Internet using tools such as Gopher, IRC, Usenet and HTTP. Then in 1994 Marc Andressen released Netscape Navigator into the world, since then it has never been the same.

Netscape allowed non technical people for the first time to graphically see not only documents on the Internet but also their relationships. This was the birth of the web as we know it today.

Everything on the web today has been built on these foundations. Including social media.
The first true social technology was the reply all button in email. As much as we often despise this feature for the first time it allowed people, through a single click of a button, to engage and collaborate with a large group of individuals. The first social gesture.

I have spent the last 2 and a half days at the Australasian Talent Conference where there was lots and lots of talk about social media and its impact on business, talent and the workplace. However most of the questions and comments tended to be we don’t understand it, it is a waste of time, we are ignoring it and where is the ROI. There is fear, uncertainty and misinformation amongst many of the leaders in business.

To help overcome these issues I will initially be spending time look at the foundations of social media before taking an trip in to using social media in the workplace.

Continue reading “Social Media In the Workplace”

Workplace policies for Social Media

There has been another little dust up over at Telstra, all due to a satirical Twitter account called Fake Stephen Conroy. (For international readers Stephen Conroy is the Federal Communications Minister.)

In summary Leslie Nassar Telstra employee had been running the account for a while providing hours of entertainment. A few days ago Leslie was outed (or he outed himself I am not sure) and this is when things got messy. It seems the left hand of Telstra did not know what the right hand was doing. The media got involved and things got messier.

But what I want to focus on is workplace policies for social media.

A few weeks ago Michael Park from Deacons law firm provided a fantastic overview at the HR Futures conference I have uploaded the presentation for all to view (with permission from Deacons and Michael of course).

Essentially you need to cover the 5 following areas:

  1. Provide rights for the participants and define their equitable treatment
  2. Protect the interests of all stakeholders, external and internal
  3. Define roles and responsibilities for implementation and operation
  4. Define integrity and ethical behaviours of participants
  5. Cover disclosure and transparency

With the 5 main messages for your policy depending on culture:

  1. Stop & Think
  2. Use your loaf
  3. You can always disclaim, but you cannot hide
  4. Keep it real
  5. Respect the channels

Want or need to learn more I have a half day workshop for organisations to help their HR departments come to terms with Web 2.0 and social media. Interested? Contact me for more details.