These types of articles really really get me going.
I’m sorry but I am not surprised that 77% of employees who had access to Facebook used it during the work day! Ok how many logged onto personal email accounts, made a personal phone call, used their personal mobile phone, had some non-work related discussion in the kitchen while getting a coffee.
Given that 63% of Australian employees are not full engaged at work it is not surprising that they are looking for a distraction. Close down Facebook, Twitter, MySpace whatever you will not see an increase in productivity.
We know from academic research that companies that engage their workforce perform better. Research from Alex Edmans, a business professor from Whartons School, has shown that engaged employees do in fact drive company performance. He looked at Fortune magazine’s list of “100 Best Companies to Work for in America”and found that an annually rebalanced portfolio returned 14% between 1998 – 2005 compared to the market in general of only 6%.
So let’s ignore the research found that employees who “surf the Internet at work” are 9% more productive than those that don’t. Or the productivity benefits of engaged employees? Or the real life statements from employees of Australia’s largest employers.
If your employees are spending too much time using social media I would question do you have a management problem or a technical problem?