Social Media In the Workplace

Below are my notes for the talk I have given over the last week on social media in the workplace. I admit they do not flow as an essay as they supplemented my slides, hopefully you can derive my messages. Social Media in the Workplacehttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fcbpresentationv3-090511080010-phpapp01&rel=0&stripped_title=social-media-in-the-workplace        View more presentations from Michael Specht. For nearly 20 years geeks haveContinue reading “Social Media In the Workplace”

Social Media Policy (Again)

Just a quick comment. I have been reading some of the feedback to Telstra’s Social Media Policy on other blogs and news sites. One comment that keeps coming is that Telstra is essentailly applying old school thinking to a new world policy. Well of course they are. When you create policies they need to matchContinue reading “Social Media Policy (Again)”

Telstra’s social media policy

Yesterday Telstra was the first major Australian corporation to publicly release it’s social media policy. Called guardrails to help employees navigate the world of social media the policy is defined around three concepts, the 3 R’s; Representing, Responsibility, and Respect. After the last few weeks I think both employees, management and stakeholders at Telstra willContinue reading “Telstra’s social media policy”

Workplace policies for Social Media

There has been another little dust up over at Telstra, all due to a satirical Twitter account called Fake Stephen Conroy. (For international readers Stephen Conroy is the Federal Communications Minister.) In summary Leslie Nassar Telstra employee had been running the account for a while providing hours of entertainment. A few days ago Leslie wasContinue reading “Workplace policies for Social Media”

Microsoft Tag a not so new tool for marketing

Last week Microsoft launched a new service/tool/technology called Microsoft Tag. In simple terms it allows you to take a photo of an image with your internet-enabled phone and the related content is displayed on your phone. Very similar technology to the QR Code. But implemented very differently. The QR Code stores all of the dataContinue reading “Microsoft Tag a not so new tool for marketing”

Social media in big companies

A couple of months ago Telstra joined Twitter via their ISP Big Pond, I and others wrote harshly about how the implementation had been a failure. Since that time the Telstra team have been taking on board the feedback and have made significant changes to the way they engage with people online.  After initially tryingContinue reading “Social media in big companies”

Job loss news continues to be bad

Everywhere I turn at the moment there is more and more talk of job losses! it does not seem to matter what your industry is jobs are disappearing quicker that most news rooms can report on them. A quick round up: Citigroup 50,000 worldwide after four quarters of heavy losses. BHP Billiton looks like itContinue reading “Job loss news continues to be bad”

Social media can drive employee engagement

When your employees know that your customers hate your company it can turn any work place into a toxic cesspool of dissatisfaction. Who wants to work for a company that is always seen as doing wrong and having to justify oneself? Telstra might be one of those companies. Now I have no research to sayContinue reading “Social media can drive employee engagement”