Are careers website critical to success??

I was beaten to the punch by Kelly Magowan with her post yesterday as to why you need to upgrade your corporate careers site to be successful with social media. This was my flow on post from the Corporate Careers Website Report I released on Wednesday night.

However Kelly only scratched the surface of the issue.

Next, it is important to be mindful that the most likely outcome of using social media will be more traffic to your careers site. And herein lies the problem – when they get to your careers site, what happens? Hopefully they don’t take one look at it and bounce!

While right on the money social media will increase the visitors to your site the issue is a lot deeper than this. Deep integration of social media into your external HR and Recruitment practices in a manner that delivers strong ROI requires a hub.

Are your candidates lost?That hub is your careers website.

I have worked with several clients on developing a social recruiting strategy and the key to bringing all of the content together is your web site, in particular an easy to update site. One that allows you to easily add video, Twitter streams, blog content, profile recruiters/clients/candidates etc. Let’s face it, you are unlikely to have your recruitment video on YouTube go viral and by itself deliver ROI.

For employers the same is true you need a compelling careers website. One that respects, engages and informs the candidate about the employment deal you have on offer. For example only 27% of Australia’s BRW Top 200 organisations provide recruitment relevant company background information on their site. Only 32% provide detailed information on the recruitment process.

So before you run off and execute that fancy new social media strategy make sure you have the foundations in place for your hub.

Update: Direct link to the research report

RecruitTECH September 2009

On September 18 in Canberra I will be speaking at RecruitTECH with a host of other people. What is RecruitTECH?

The RecruitTECH conference will provide delegates with an insight into the future of recruitment and how technology will increasingly impact upon the sourcing of employees in coming years.

Themes to be covered during the conference include:  the use of social media (eg. Twitter, Facebook, LinkedIn), user-generated content, the distributed workforce, the evolution of recruitment advertising, the use of employer-branded career sites, and the trend towards Software as a Service (SaaS).

My contribution will be about social media in the workplace, other speakers include:

  • Laurel Papworth
  • Stephen Collins
  • Ross Clennett
  • Brett Iredale
  • Geoff Jennings
  • Kelly Magowan
  • Thomas Shaw
  • Kate Sykes
  • Phillip Tusing
  • Riges Younan
  • Clayton Wehner

Registration is only $299 with a maximum of 75 people, so book early to make sure you are not disappointed.