I was beaten to the punch by Kelly Magowan with her post yesterday as to why you need to upgrade your corporate careers site to be successful with social media. This was my flow on post from the Corporate Careers Website Report I released on Wednesday night.
However Kelly only scratched the surface of the issue.
Next, it is important to be mindful that the most likely outcome of using social media will be more traffic to your careers site. And herein lies the problem – when they get to your careers site, what happens? Hopefully they don’t take one look at it and bounce!
While right on the money social media will increase the visitors to your site the issue is a lot deeper than this. Deep integration of social media into your external HR and Recruitment practices in a manner that delivers strong ROI requires a hub.
That hub is your careers website.
I have worked with several clients on developing a social recruiting strategy and the key to bringing all of the content together is your web site, in particular an easy to update site. One that allows you to easily add video, Twitter streams, blog content, profile recruiters/clients/candidates etc. Let’s face it, you are unlikely to have your recruitment video on YouTube go viral and by itself deliver ROI.
For employers the same is true you need a compelling careers website. One that respects, engages and informs the candidate about the employment deal you have on offer. For example only 27% of Australia’s BRW Top 200 organisations provide recruitment relevant company background information on their site. Only 32% provide detailed information on the recruitment process.
So before you run off and execute that fancy new social media strategy make sure you have the foundations in place for your hub.
Update: Direct link to the research report