Social media and the elephant in the room

Once again a longtime between drinks, however this post might start to demonstrate why.

For many months I have felt that something is not right in the world of social media. The problem was I have not been able to put my finger on the issue.

I happened to read a post over at Social Media Today that might help to shed some light on the issue. To sum the post up in a few words – we have lost the social in social media.

Ernest Barbaric discusses how the Human Factor in Social Media has disappeared:

Go to almost any brand’s twitter account and you’ll see exactly what most marketers get wrong. There is little more then business updates. No conversation, no relationship building, no questions being asked or answered. Just another “blast post”, a sad remnant of traditional one-way thinking.

Very sad really.

Maybe I am just a cranky old man, but please go read Cluetrain Manifesto and maybe I will start to enjoy what you put out on the Internet again.

Sourcing in Australia

A growth area for both agency recruiters and internal functions is that of sourcing and over the last few years the availability of tools to source candidates have changed dramatically. A decade ago to undertake the sourcing of a hard to find candidate involved a lots of phone calls and a really good contact list. While in 2011 the same holds true the internet has provided sourcers with a massive database of potential candidates. The rise of search engines and social media may have made us lose our memory but they have also given rise to the role of the internet sourcer.

Usage of boolean search, LinkedIn and other social media sites have made it easier than ever to proactively find candidates. For many of you this will not come as a surprise.

What might be of interest is a small conference I am speaking at in August, Finders Keepers, put on by my friends at ATC. Finders Keepers will have several international speakers in attendance, in fact the speakers list reads like a Who’s Who of sourcers; with internationals such as Glen Cathey (Boolean BlackBelt), Jim Stoud, Kevin Wheeler, Bill Boorman, and locals Ross Clennett, Martin Warren, and Andrea Mitchell. I will be doing a half day workshop with Jim Stoud looking at “How to Find the Hidden Talent Your Competition Overlooked”.

While the act of building a half day workshop with someone from the other side of the world is interesting enough, I suspect trying to keep up with Jim will be the hardest part of the session. If you have no idea who Jim is, watch the video below and you will see what I mean.

If you are interested in sourcing and where it is at in Australia get along and attend.

Long time between drinks

Well a long time between blog posts.

Why the break? Lots of reasons too many to list really.

Anyways.

Today I am preparing to judge the Fairfax Employment Media Awards, while I am not (and can’t) mention specific enteries some observations:

  • Big corporate’s are always big corporate’s in everything they do, PowerPoint anyone?
  • Recruitment Advertising Agencies love to be creative, in everything they do, I mean everything! I will need new printer cartridges after this.
  • If you submit to enough categories you are more likely to win something!
  • If you submit enough entries to the same category you are more likely to be able to claim to be “The Best….”

Anyway better go back to reviewing the Best Small Recruitment Firm submissions.

Who owns your brand in the social media world?

Tomorrow morning I am doing a presentation for MyCareer and some of their clients looking at the wonderful topic of:

Who owns your brand in a social media world

An interesting topic some might think more interesting have a job board promote social media, more on that later. While I have a large amount of content, even spoke on a similar topic in October last year, I have revised a major portion of my talk based on some ideas from a few others:

Some of the topics I will cover include:

  • What is social media, I like to ensure the audience knows where I am coming from
  • What can happen to a brand online
  • Strategies
  • Learn to Adapt
  • Be Smart no Clever (hat tip Jared)
  • Add value
  • Be consistent but authentic and definitely not generic
  • Provide support to recruiters
  • Processes, Processes, Processes

If you happen to be lucky enough to attend I would love to hear your feedback.

Is this a waste land?

Well there has not been a lot of movement here, but neither I nor this blog are dead.

At this point some of my larger projects are taking a lot of my time and most of what I am doing is not at a point where it can be shared on the blog. Having said that do expect updates in the near future.

In the meantime you could sign up for some of the training which I am running with Inside Job such as Essential Social Media for Recruitment or the Advanced Social Media for Recruitment.

10 days to go!

Only 10 days to go before the early bird pricing for this year’s ATC Social Media conference expires! If you are thinking of going, and why wouldn’t you, register now to save 20% on your registration.

What will you get from coming along? Well other than listening to me natter on about mobile recruiting you will hear from international speakers such as:

  • Chris Hoyt: Talent Engagement and Marketing Leader at PepsiCo
  • Kevin Wheeler: a globally known speaker, author, teacher and consultant in human capital acquisition and development, as well as in corporate education

Local speakers include:

  • Jared Woods, now at OneSteel looking after all sorts of things including their social media strategy for recruitment
  • Nick Duggal, Special Counsel at Tresscox Lawyers, has practiced exclusively in the area of workplace relations
  • Simon Cariss is one of the founders of PageUp People

If you attend you will also get to experience social media in it’s human form with our unconference and world cafe sessions.

Social Media for Recruitment

One of the things that has been going on in the background for the last couple of months has been the building of a social media for recruitment training program, in partnership with InsideJob.

The program consists of three modules; one hour webinar, 1 day introduction and 2 day advance course and is structured to take you from one module to another. (In fact you cannot attend the next module until you have completed the one before.)

So what will you learn?

1. What is Social Media for Recruitment

1 hour Webinar as an introduction and pre work for the Essential Social Media for Recruitment program we will discuss:

  • What is Social Media
  • Social Media Channels and Tools
  • Trends in Social Media
  • Introduction to Essential Social Media for Recruitment program
  • Q&A

2. Essential Social Media for Recruitment

1 day workshop where you will gain the skills to develop an effective Social Media strategy for your business including:

  • Social Media Strategy, Guidelines, Policies and Barriers
  • Defining your Business Drivers and aligning your Social Media strategy
  • Social Media Best Practice Framework
  • Getting Started – what now!

3. Advanced Social Media for Recruitment

2 day workshop where you will gain the skills to develop and deploy an effective Social Media strategy for your business including:

  • Effective use of Social Media Channels & Tools
  • Developing your Social Media Content
  • Search Engine Optimisation & Marketing
  • Defining your Business Case for Social Media to gain key stakeholder buy-in
  • Aligning your EVP and Social Media Messaging
  • Developing your Social Media Strategy in Detail
  • Deploying your Social Media Strategy

If you are interested in attending the next sessions head over to the InsideJob web site and register!

Mobile Recruiting

At the upcoming ATC Social Media conference (early bird prices until 30 September) I will be talking briefly about mobile recruiting. A topic I know is a little strange to some people, but I think effective use of mobile technology is going to become a critical part of a recruiters toolkit. Let’s face it mobile technology is not something you can ignore, as of December 2009 there were over 4.5 billion active mobile subscribers globally!

I am going to look beyond SMS, Bluetooth and email on smart phones, while they have a critical place in your mobile strategy there are other things to consider.

For example, while a traditional computer is replaced on average every 3.5 years mobile devices are averaging a replacement cycle of 18 months! This means just because something did not work last year doesn’t mean it won’t work this year!

Other topics I will look at include location based services, there is more to it than FourSquare or Facebook Places, areas like sales force automation and the impact of cloud computing on mobiles.

I am also trying to think of a good demonstration for the session so if you have any ideas, leave me a comment.

NGA.Net Acquires Acelero for Performance Management

Last night at around 5.30pm I received a call from Penny Elmslie, the marketing manager at NGA.Net about two topics that they were very excited about. First was they had started a blog, second they had purchased a company.

While the first piece of news is not that earth shattering for some, I personally feel it is great that another Australian vendor has entered the blogging space. Hopefully NGA.Net will use this as an opportunity for people outside the organisation to learn a bit more about what makes them tick. You can find the blog at http://blog.nga.net/, the RSS feed is also available.

The second piece of news is far more exciting, well in my mind. NGA have acquired Acelero, the Sydney based Performance Management vendor. The acquisition fills a much needed gap in the NGA product line and to be honest allows them to meet their marketing claims:

“Software that helps large organisations to connect, recruit & develop their people”

Good news for Acelero staff as it seems 14 of them will be joining NGA, with Managing Director Ken Sheridan remaining as the head of the new NGA Performance Management division.

It will be interesting to see how long it takes to fully integrate the product lines so that NGA.Net customers have a true integrated talent management solution. I am not aware of the technical platform that Acelero was using, however it is good to see NGA were sensible and purchased an existing SAAS vendor so at least architecturally they are somewhat aligned.

Once again AWOL

Yes once again I have gone AWOL on this blog, I know I’m a bad blogger. Well if there are any readers left I will try and post some more here.

The last 2 months have been filled with lots and lots of work two major projects not to mention the planning for the ATC Social Media 101 conference in December, more on that later, and the InsideJobs Social Media for Recruitment Course.

That’s it, just a short post to let you know I have not forgotten about the blog.