Who owns your brand in the social media world?

Tomorrow morning I am doing a presentation for MyCareer and some of their clients looking at the wonderful topic of:

Who owns your brand in a social media world

An interesting topic some might think more interesting have a job board promote social media, more on that later. While I have a large amount of content, even spoke on a similar topic in October last year, I have revised a major portion of my talk based on some ideas from a few others:

Some of the topics I will cover include:

  • What is social media, I like to ensure the audience knows where I am coming from
  • What can happen to a brand online
  • Strategies
  • Learn to Adapt
  • Be Smart no Clever (hat tip Jared)
  • Add value
  • Be consistent but authentic and┬ádefinitely┬ánot generic
  • Provide support to recruiters
  • Processes, Processes, Processes

If you happen to be lucky enough to attend I would love to hear your feedback.

10 days to go!

Only 10 days to go before the early bird pricing for this year’s ATC Social Media conference expires! If you are thinking of going, and why wouldn’t you, register now to save 20% on your registration.

What will you get from coming along? Well other than listening to me natter on about mobile recruiting you will hear from international speakers such as:

  • Chris Hoyt: Talent Engagement and Marketing Leader at PepsiCo
  • Kevin Wheeler: a globally known speaker, author, teacher and consultant in human capital acquisition and development, as well as in corporate education

Local speakers include:

  • Jared Woods, now at OneSteel looking after all sorts of things including their social media strategy for recruitment
  • Nick Duggal, Special Counsel at Tresscox Lawyers, has practiced exclusively in the area of workplace relations
  • Simon Cariss is one of the founders of PageUp People

If you attend you will also get to experience social media in it’s human form with our unconference and world cafe sessions.