Who owns your brand in the social media world?

Tomorrow morning I am doing a presentation for MyCareer and some of their clients looking at the wonderful topic of:

Who owns your brand in a social media world

An interesting topic some might think more interesting have a job board promote social media, more on that later. While I have a large amount of content, even spoke on a similar topic in October last year, I have revised a major portion of my talk based on some ideas from a few others:

Some of the topics I will cover include:

  • What is social media, I like to ensure the audience knows where I am coming from
  • What can happen to a brand online
  • Strategies
  • Learn to Adapt
  • Be Smart no Clever (hat tip Jared)
  • Add value
  • Be consistent but authentic and definitely not generic
  • Provide support to recruiters
  • Processes, Processes, Processes

If you happen to be lucky enough to attend I would love to hear your feedback.

2 thoughts on “Who owns your brand in the social media world?

  1. The growing addition of social media into our consumers’ lives has shifted brand ownership away from marketers and into the hands of the consumer.

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