Who owns your brand in the social media world?

Tomorrow morning I am doing a presentation for MyCareer and some of their clients looking at the wonderful topic of:

Who owns your brand in a social media world

An interesting topic some might think more interesting have a job board promote social media, more on that later. While I have a large amount of content, even spoke on a similar topic in October last year, I have revised a major portion of my talk based on some ideas from a few others:

Some of the topics I will cover include:

  • What is social media, I like to ensure the audience knows where I am coming from
  • What can happen to a brand online
  • Strategies
  • Learn to Adapt
  • Be Smart no Clever (hat tip Jared)
  • Add value
  • Be consistent but authentic and definitely not generic
  • Provide support to recruiters
  • Processes, Processes, Processes

If you happen to be lucky enough to attend I would love to hear your feedback.

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