Earlier this week Twitter and LinkedIn announced a partnership whereby you can now share updates between both services. Given that according to Pew Internet & American Life Project a total of 19% of American online adults have posted a status update this change is significant.
Firstly it will give all those professionals on LinkedIn who feel they do not have time for Twitter a chance to create a Twitter presence that complements their LinkedIn profile.
Second Twitter users who want to provide their professional LinkedIn profile with a bit of fresh content can do so. But this is the trick.
Most people with a LinkedIn profile want to keep it professional, well the folks at LinkedIn and Twitter have thought of this.
You can set up the integration so only Tweets with the hashtag #in appear on your LinkedIn profile.
All of this new content on both platforms is a gold mine for Recruiters and Employers.
Many people keep their LinkedIn profile a little restricted from a public point of view, with their status updates appearing in Twitter you can now get a better view on what they are doing. But it is the integration from Twitter to LinkedIn which has the most potential. If people are using LinkedIn as their digital resume, tweets appearing alongside their professional background will allow recruiters and employers to gain a far greater understanding of a candidate.