ATC Social Media Presentation

Here is my presentation from the ATC Social Media event. My main messages that I hope people took away were:

  • Using social media for marketing is ok, but engagement and community is better
  • Engagement and community is harder than just a Twitter account or Facebook
  • Social Media is not easy, nor is it free
  • True engagement with social media is about people conversing with people, not brands servicing people
  • CFO’s like to talk about dollars
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