After reading a post about collaboration and recruiting from Jobscience I went to watch the TEDGlobal Video of Rachel Botsman who explores the currency that makes systems like Airbnb and Taskrabbit work: trust, influence, and what she calls “reputation capital”. To me what Rachel is talking about is really the same as Whuffie, a term coined by Cory Doctorow in Down and Out in the Magic Kingdom back in 2003, or social capital and not really something that new or revolutionary but is something very important.
The ability to transfer your reputation across different sites and services, just like Whuffie, would change the way we use new sites and services. For example I have looked a Airbnb and many property’s prefer you to have a good reputation before they will allow you to use their property, makes sense, but how does one get a reputation to start with if you can’t book a property. Enter the transferable reputation. I could transfer my eBay or LinkedIn reputation to Airbnb and immediately gain access to these properties. (Yes I know Airbnb allows you to link to these services and provides other methods but you have to start from scratch.)
Now into the workplace.
With the growth in collaborative, social enterprise software over the last few years now means many of us have (or will) built up internal reputations, earned badges, become experts inside our own organisations. This reputation in a collaborative organisation can help you get promoted, onto new projects become the go to person on topics etc. (Not to mention many people just like getting badges for the sake of badges, the whole gamification thing.)
But when you leave the organisation what happens to all of this reputation? Nothing. You join a new organisation and you start from the beginning again. Just like in the consumer world it would be great to be able transfer the reputation gained on these internally focused tools to your new organisation.
Again many in new organisations will review your Linkedin profile and other publicly available sources but still all that effort in your last organisation is basically lost.