Twitter Bans Third-Party Ads

I noticed an interesting development over night, Twitter is looking to ban all third-part ad networks from injecting ads into users Twitter streams.

From the Twitter blog:

As our primary concern is the long-term health and value of the network, we have and will continue to forgo near-term revenue opportunities in the service of carefully metering the impact of Promoted Tweets on the user experience. It is critical that the core experience of real-time introductions and information is protected for the user and with an eye toward long-term success for all advertisers, users and the Twitter ecosystem. For this reason, aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API. We are updating our Terms of Service to articulate clearly what we mean by this statement, and we encourage you to read the updated API Terms of Service to be released shortly.

Now as the terms of service have not been updated we do not know what this really means but this announcement got me thinking with regard to Job Ads.

Are job boards just another ad network? If so will job boards be prohibited from pushing job ads into Twitter?

I’m sure it won’t come to that but interesting to think about the consequences if it does.

It’s all about the message

A lack of clear communication is cited as a common cause of many relationships failures, be they personal or professional.

Many a study has shown that clearly communicating the employment deal up front is a critical first step in having an engaged employee.

This should be obvious, no one likes to buy a product only to find out that the advertising misled us. If you have not been watching The Apprentice Australia, spend a moment and watch the video below, skip to 3:30  and see what one of Australia’s top businessmen thinks of misleading advertising. Even if it is slightly grey.

Which is why if an employee is sold a deal that does not meet the marketing you are battling up hill to reengage them!

Make sure your job ad, career web site and interview process does not sell something that is not.

While employee testimonials are a great way to provide insight into what it is like to work for your organisation, they tend to be staged, not to mislead but to put forward the best image. Another idea, let your employees blog. Employees who blog openly and honestly will allow prospective employees to see what it is really like in your workplace.