Social Media Policy (Again)

Just a quick comment. I have been reading some of the feedback to Telstra’s Social Media Policy on other blogs and news sites. One comment that keeps coming is that Telstra is essentailly applying old school thinking to a new world policy.

Well of course they are.

When you create policies they need to match the culture of your organisation. Just because it is a social media policy does not automatically mean it needs to be all hip and new.

Telstra is a large old corporate with government roots, hence their culture is still like that. Should the culture of Telstra change, well yes and then the policies will be updated to reflect that. I do know that there are many inside Telstra who are working very hard to change the culture and this policy is just one step in that process.

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