Microsoft Tag a not so new tool for marketing

Last week Microsoft launched a new service/tool/technology called Microsoft Tag. In simple terms it allows you to take a photo of an image with your internet-enabled phone and the related content is displayed on your phone. Very similar technology to the QR Code. But implemented very differently. The QR Code stores all of the dataContinue reading “Microsoft Tag a not so new tool for marketing”

Jobs on the go

Over the last couple of weeks I have been pondering the impact of the mobile web on recruitment. As such I have been thinking through several possible use cases but at this stage I have not found the killer app. We have already seen several companies trying to use SMS notifications for job adverts andContinue reading “Jobs on the go”