Workplace policies for Social Media

There has been another little dust up over at Telstra, all due to a satirical Twitter account called Fake Stephen Conroy. (For international readers Stephen Conroy is the Federal Communications Minister.)

In summary Leslie Nassar Telstra employee had been running the account for a while providing hours of entertainment. A few days ago Leslie was outed (or he outed himself I am not sure) and this is when things got messy. It seems the left hand of Telstra did not know what the right hand was doing. The media got involved and things got messier.

But what I want to focus on is workplace policies for social media.

A few weeks ago Michael Park from Deacons law firm provided a fantastic overview at the HR Futures conference I have uploaded the presentation for all to view (with permission from Deacons and Michael of course).

Essentially you need to cover the 5 following areas:

  1. Provide rights for the participants and define their equitable treatment
  2. Protect the interests of all stakeholders, external and internal
  3. Define roles and responsibilities for implementation and operation
  4. Define integrity and ethical behaviours of participants
  5. Cover disclosure and transparency

With the 5 main messages for your policy depending on culture:

  1. Stop & Think
  2. Use your loaf
  3. You can always disclaim, but you cannot hide
  4. Keep it real
  5. Respect the channels

Want or need to learn more I have a half day workshop for organisations to help their HR departments come to terms with Web 2.0 and social media. Interested? Contact me for more details.