First let me say this is not new people have been losing their jobs for years based on what they publish online, it is now the services being used are changing slightly. Last month Virgin Atlantic sacked 13 cabin crew for criticizing the airline and its passenger on Facebook. The action follows an investigation into the remarksContinue reading “Social media sacked employees and The Mother Test”
Category Archives: Branding
Career websites and your brand
Wanting your employees to feel proud of working for your brand is one key part of retention, there are many others but today I am only talking about brand. You also need the best candidates to want to join your organisation, not just anyone who needs a job. The term “best candidate” does not onlyContinue reading “Career websites and your brand”
Brands and Social Media
I am pulling together a bit of research into which brands are doing what with social media in Australia during the process I uncovered some interesting statistics which I will share. The list of companies I started with was the BRW Top 200 and added a couple of well known brands for the companies whenContinue reading “Brands and Social Media”
Oracle Social CRM
Today I had the pleasure of meeting with a couple of the Oracle CRM team to talk about Oracle’s new social applications in the CRM On Demand product. The meeting was setup Polly Johnson from Oracle’s PR agency Kinetics, Polly was referred to my by Gareth Llewellyn from Oracle a switched on PR guy. While my mainContinue reading “Oracle Social CRM”
Glassdoor expands internationally
Over the last few weeks Glassdoor has been expanding its reach into international locations, to the point that over 40% of their traffic now comes from outside of the US. The top 10 countries are: United States Canada United Kingdom India Australia France Germany Ireland China Japan Australia is ranked 5th on the list withContinue reading “Glassdoor expands internationally”
eRecruitment systems and your employer brand
Today while conducting some research I found what looks on the surface as a bug within PageUp’s PageUp People application, but turns out is not. (For international readers PageUp is the leading eRecruitment vendor in Australia.) I was reviewing the Optus careers web site and went to review a listing of jobs and I openedContinue reading “eRecruitment systems and your employer brand”
Jobs on the go
Over the last couple of weeks I have been pondering the impact of the mobile web on recruitment. As such I have been thinking through several possible use cases but at this stage I have not found the killer app. We have already seen several companies trying to use SMS notifications for job adverts andContinue reading “Jobs on the go”
Innovating to Reboot
Over last several months I have gone through several changes in my life which has resulted in me reviewing many things. I have been struggling with how to conduct this process, but I figured it is a bit like a reboot but I can’t really turn myself off and on again like a computer nowContinue reading “Innovating to Reboot”
When your social graph breaks
There is a lot of talk these days about social graphs, a newish term used to describe our online social relationships across the myriad of web sites these days. If you are unsure what a social graph is read this description from Jeremiah Owyang. Another common discussion at the moment is the cross over ofContinue reading “When your social graph breaks”
Twitter influence and follower growth
There are several classic cliché’s such as “money makes money” and “success breeds success” that basically mean the more you have of something the more you get. Normally I would dispute these concepts but I am starting to question my personal perspectives. Two things have happened to make this happen. Firstly I spent an hourContinue reading “Twitter influence and follower growth”
Michael Specht 