Jobs on the go

Over the last couple of weeks I have been pondering the impact of the mobile web on recruitment. As such I have been thinking through several possible use cases but at this stage I have not found the killer app.

We have already seen several companies trying to use SMS notifications for job adverts and shift notifications but let’s take it a step further.

Using your mobile phone to search the average job board for a new offering is probably not going to be the killer app in this area. Other areas:

  • Branding, branding, branding
  • Mobile friendly pages
  • SMS notifications of new jobs posted that match your requirements, this would allow you to be first to view the job
  • SMS notifications from your ATS reminding candidates of job interview times and maps, might even include links to transport sites etc anything to help the candidate get to the interview on time
  • SMS notifications from your ATS reminding recruiters and/or managers of interviews or if a hard to fill position has an application (doubtful application but you never know)
  • Using QR Codes to provide additional content at job fairs
  • Placing QR Code stickers around job fairs or University campus’s to generate a buzz for your brand, of course you will have a mobile friendly landing page, maybe even use a .mobi domain

In case you don’t know what a QR Code is, from Wikipeidia:

QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that a user might need information about. A user having a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks.

Here is one that directs you to Inspecht:

qrcode

Update: There has been a bit of a further uptake in Australia on QR Codes with an article in the IT Australian today.

5 thoughts on “Jobs on the go

  1. I think a great way to use QR codes on job boards would be as a tool for advertisers to direct applicants to their online ad. They might come in especially handy in places like physical job boards. There aren’t so many of those around anymore, but in universities for example, where careers offices tend not to be so “hi-tech” (or, indeed, funded), a printed QR code would be an excellent way to point students to online ads or resources. This is especially true when you consider that the young adult male demographic is particularly heavy on early adopters.

  2. I have recently lead a project with a number of employers who were connecting to users at job fairs and so forth by bluetooth.

    Lets take an average university job fair/expo – the area is usually about 10m x 10m good range for bluetooth.

    The employer has set up a marketing message -either visit our stand, enter our competition, etc to send to all mobile phones in the area.

    Users could accept the message/invite to find out more information. 🙂

    It works very well.

    QR codes are good…but…you need a phone compatible with a barcode scanner application. My NokiaN95 takes forever to read a QR barcode, and I have to keep it very still on the image.

    The same could be said about bluetooth technology thou. Users need to have it turned on.

  3. @Lucas yep great ideas!

    @Thomas True some phones are slow at processing the QR Codes, but things will improve. I would be interesting to see the results of the Bluetooth activity, my personal experience has been most people ignore push messages.

  4. These things are just gimmicks IMHO – gadgets for geeks 🙂

    Just think about how hard it has been for RSS to get broad take up.

    When it comes to mobile phones, I know plenty of people who don’t know how to do any more than make phone calls and send an SMS.

    For recruitment there will never be a killer app, because the reality is, no single medium or advertising product will ever reach the whole market. Successful recruitment which consistently identifies the best people in the market at any given time, requires a multi pronged approach, and tenacity.

Comments are closed.