Over the last couple of weeks I have been pondering the impact of the mobile web on recruitment. As such I have been thinking through several possible use cases but at this stage I have not found the killer app.
We have already seen several companies trying to use SMS notifications for job adverts and shift notifications but let’s take it a step further.
Using your mobile phone to search the average job board for a new offering is probably not going to be the killer app in this area. Other areas:
- Branding, branding, branding
- Mobile friendly pages
- SMS notifications of new jobs posted that match your requirements, this would allow you to be first to view the job
- SMS notifications from your ATS reminding candidates of job interview times and maps, might even include links to transport sites etc anything to help the candidate get to the interview on time
- SMS notifications from your ATS reminding recruiters and/or managers of interviews or if a hard to fill position has an application (doubtful application but you never know)
- Using QR Codes to provide additional content at job fairs
- Placing QR Code stickers around job fairs or University campus’s to generate a buzz for your brand, of course you will have a mobile friendly landing page, maybe even use a .mobi domain
In case you don’t know what a QR Code is, from Wikipeidia:
QR Codes storing addresses and URLs may appear in magazines, on signs, buses, business cards or just about any object that a user might need information about. A user having a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL. This act of linking from physical world objects is known as a hardlink or physical world hyperlinks.
Here is one that directs you to Inspecht:
Update: There has been a bit of a further uptake in Australia on QR Codes with an article in the IT Australian today.