Over last several months I have gone through several changes in my life which has resulted in me reviewing many things.
I have been struggling with how to conduct this process, but I figured it is a bit like a reboot but I can’t really turn myself off and on again like a computer now can I. Then I remembered the 10 areas for innovation from Doblin, while designed for product and organisational innovation I figured it might also work for me to complete my “reboot” process, which in some part is a review of my personal brand.
The 10 areas for innovation are split into 4 main categories; Finance, Process, Offerings & Delivery, below I have outlines some of my initial thoughts on how they can be applied to a personal reboot.
The finance has two components your business model and you networks/alliances.
The first part business model, covers how you make money. Can you change this? Supplement it? Begin consulting or take a full time role in a company. If you are a consultant, could you create a “product” out of your knowledge and sell that on top of your billable hours, this sort of decision allows you to make money while not actually out working. Remember that this decision will either influence or be influenced by the rest of the innovation areas. For example it is not very good if you want to be a consultant but are not involved in a professional network.
The second covers your social/professional networks and alliances and what new arranges you could make for mutual benefits. Are there new or different groups you could get involved with? Could you take a more active role in an existing network? Involvement in networks and alliances increases your visibility and this will in time translate to additional work and income.
The process section covers both enabling and core processes. Enabling process look at how you support core processes, for example time management, exercise, and social activities. Review these processes; can you modify or update to help support your new direction, will an update open the doors to a new direction? Remember if your enabling processes are not supportive of your overall requirements then you quite possibly will fail or not operate at 100% efficiency.
Following your enabling processes you now need to review your core processes. Your core processes are the things that make you and your offering function, for innovation here look at ways you can create new value, do you need to update your education, or if you are a consultant/product provider how about some aggressive volume/pricing/delivery contracts?
The offerings area starts to get a little more complex, this area covers your performance, your systems or services. How can you innovate these fundamental items so as to modify what you deliver? Examples are can you adjust your product or service offerings and maybe package as a series of deals, example IT consultants could provide proactive system health check services instead of after the even reactive services. Think outside the box here, the more ideas the better.
Having relooked at your revenue streams, processes and offerings, it is now time to look at how you deliver these offerings to the marketplace, in marketing speak this is your “Go To Market” strategy. Essentially you are looking at how you take your offerings to market. Examples if you physically visit clients can you do more virtual or remote work to allow more freedom? How to you communicate your offerings? Have you updated your resume, your web sites, brochures, blog etc. Do you need to update your wardrobe to reflect your new offerings? Do you need to market yourself as a brand? If you are now a brand make sure you pass the 15 words or less contest challenge to describe yourself & your brand. In fact if you follow Tom Peter’s advice on creating Brand You, you will most likely have rebooted yourself.
While I have looked at using the 10 areas for personal innovation, managers and leaders could do the same to reboot their teams or departments.