Corporate blogging in Australia

I noticed an interesting article on Australian IT about Telstra and their new propaganda activities, nowwheretalking. offers a raft of Telstra information, including statistics, speeches by executives, blogs from Telstra staff and feature articles supporting the company’s position on regulation of the telecommunications industry. (Emphasis mine) They have gone and created 11 employee written blogs.Continue reading “Corporate blogging in Australia”

Recruiting in Australia (Part 1)

Over the last few weeks I have become very concerned about the state of the recruitment industry in Australia, in particular around IT although the comments will also hold true of other industries. I am preparing a few posts to work through the issues, mostly for my purposes but others might also benefit. (Had toContinue reading “Recruiting in Australia (Part 1)”

Ideas for corporate RSS feeds

Elizabeth Albrycht from CorporatePR has 10 interesting ideas for the use of RSS within corporations, while mainly externally focused they do offer food for thought on internal applications. 1) Email is an increasingly problematic communications tool due to the growth of spam and the overwhelming amount of email most businesspeople receive.2) RSS is perfect forContinue reading “Ideas for corporate RSS feeds”