Over the last few years there has been lots of talk about how to measure the ROI of a corporate blog, I have written about it a fews times. At the end of the day ROI of a blog is hard to measure, unless you sell advertising which most corporate blogs do not. A weekContinue reading “The ROI of a corporate blog”
Category Archives: Branding
What is a good presentation?
I subscribe to Presentation Zen to find the latest and greatest trends in presentations. Some of the presentations they reference are fantastic others I don’t really relate to but I still stay subscribed. So today when I saw a couple of people referring to the Top 10 Presentations I was interested. KnowHR have pulled togetherContinue reading “What is a good presentation?”
Judge Jim & co.
Jim Durbin provides us with details on the judging criteria in the Recruiting.com Best Blog Awards. I like his general statement, someone who is advancing the brand, where the brand is recruitment. He will be looking for someone who is making an impact on the size of the recruiting blogosphere and how they are usingContinue reading “Judge Jim & co.”
Recruiting in Australia (Part 1)
Over the last few weeks I have become very concerned about the state of the recruitment industry in Australia, in particular around IT although the comments will also hold true of other industries. I am preparing a few posts to work through the issues, mostly for my purposes but others might also benefit. (Had toContinue reading “Recruiting in Australia (Part 1)”
Turnover and your brand
Hugh Macleod’s post from last week, on the porous membrane, is popping up everywhere! I showed the picture to my wife (who is studying biology and psychology together), who immediate reaction was it looked like cells with the different chemicals moving in and out to generate an action potential. Even in this light it almostContinue reading “Turnover and your brand”
Recruiting Metrics
As Heather said there has been lots of discussion (here, here, here, here, and here) recently on recruiting metrics and the quality of a hire. Andrew Marritt provides a very interesting perspective on why quality of hire is even only appropriate in a limited number of circumstances. All in all a fantastic discussion. But whatContinue reading “Recruiting Metrics”
Success of your blog
Regina from BNet Blogs asks an interesting question. How do you measure the success of a blog strategy? There are many items out there that can help you develop your measures. At the end of the day you need to have a clear measure for success, like when Jeremy Wright auctioned his blogging service onContinue reading “Success of your blog”
Employers & Blogs
Ahh, Tuesday night brings the weekly newsletter from Workforce Management. This week a couple of interesting things to report, you might need to subscribe to view them. Firstly a survey for HR professionals looking at who within HR is involved in blogs, 70% (when I took the survey) said they did NOT participate nor readContinue reading “Employers & Blogs”
HR and your company’s brand
Regina from deep your brand is instilled within your organisation. Very interesting read. It got me thinking about the different clients I have worked with over the years and which of them had their brand instilled in their HR systems and processes. Some of the best implementations of workplace systems have certainly been in organisationsContinue reading “HR and your company’s brand”
Michael Specht 