At the most simple level, your customers are successful when they achieve value from using your product or service – ideally, you are solving the problem that encouraged them to buy your product. Or to put it another way: Success is when customers achieve their Desired Outcomes through their interactions with your company. Lincoln MurphyContinue reading “How to make successful customers?”
Tag Archives: Lincoln Murphy
What are your customer’s desired outcomes?
Any student of Customer Success should know the definition of Customer Success from Lincoln Murphy: Customer Success is when customers achieve their Desired Outcomes through their interactions with your company. Nice and simple. Lincoln and others have explored this concept in lots of detail, and the Desired Outcome boils down to two different parts: RequiredContinue reading “What are your customer’s desired outcomes?”
What is Customer Success?
Over the last few years, I have been working at the Head of Customer Success, which for many might seem a strange change of pace from the HR Technology Consultant/Expert/Whatever. However, it is not that far from what I had been doing. A lot of my career had been spent in project delivery roles ofContinue reading “What is Customer Success?”
Michael Specht 