Michael Specht

A blog from Australia looking at technology, management, Human Resources (HR) and recruitment.

52 ideas on using social media within HR

December 3rd, 2008 · 18 Comments · HR Management, Recruitment, Social Networks, Video ·



It has taken me a while to get this lists published, I originally had the idea six months ago! Below are 50 51 52 ideas on how you can use social media within your HR and Recruitment strategy.

Not all of the ideas are practical for all organisations, and I would never recommend you trying to implement all of them at once! Or for that matter without an overall strategy *insert ad for Inspecht social media consulting here*. The list is more designed to stimulate ideas and discussion on how all these new tools can be used in business today. You will notice most of the ideas require no financial outlay other than a bit of time, so most have a very solid demonstrable ROI.

  1. Get out and personally engage with your peers, join groups such as Recruiting Blogs or HRM Today
  2. Sign up for Twitter
  3. Start an external blog on HR areas that interest you
  4. Join groups on LinkedIn and contribute to the conversation
  5. Get a feed reader and subscribe to blogs about HR & recruiting
  6. Upgrade your internet usage policies so employees understand the “rules of engagement” with social media
  7. Encourage your hiring managers to begin engaging with potential candidates before they are needed
  8. Setup content watchlists and alerts to track suspects & prospects and your competitors key hires
  9. Setup an internal tagging site to allow anyone in the company to “tag” external suspects who might be potential candidates
  10. Use social bookmarking tools to collect links of sites and articles that are relevant to your hiring practices, share these amongst your peers
  11. Teach managers how to use RSS, watchlists and alerts to find out when people are discussing your company and products, as they could be potential candidates
  12. Publish exit interview results (remove incriminating personal content), encourage employees to comment and suggest ways to resolve the issues
  13. Create a wiki for new policy or process development
  14. Create an open 360 degree feedback tool that allows anyone in the company to rate and provide feedback on anyone else
  15. Allow people to bid internal credits for additional project work, once complete the manager then rewards employees with additional credits to be used on other projects
  16. Create an alumni social network to allow you to connect with ex-employees, retirees and long term leave employees, you might get some of them back
  17. As part of outplacement activities provided online branding programs to manage their existing online reputation and to build a sustainable online presence.
  18. Use these tools to focus on headcontent not headcount
  19. Implement a microblogging tool, such as Yammer or Co-op, internally
  20. Publish exit interview answers (personal details removed) on the internal intranet so everyone can see why people are leaving
  21. Deploy a wiki on your careers web site and allow both successful and unsuccessful applicants to document your recruitment process
  22. Implement a Live Chat feature on your careers page so if candidates have questions on jobs or your company they can contact recruiters, or the hiring manager directly
  23. Instead of sending emails, write blog posts, tag them & refer employees to the key posts for information
  24. Develop micro-training programs
  25. Create a employee group on Facebook/MySpace to allow your employees to join together online
  26. Get people blogging internally about their learning experiences, especially those expensive university courses, such as MBAs
  27. Create a page on your intranet (maybe using Yahoo Pipes) to consolidate the WatchLists for key candidates and competitor hires, then share the link to your key hiring managers
  28. Monitor sites like Glassdoor to see what people are saying about your HR practices
  29. Have a blog setup for new employees before they arrive
  30. Include training on blogs, wikis, and sharing tools as part of the induction program
  31. Invite new employees to post welcome messages on intranet, wiki, forum or blog (technology of your choice)
  32. Conduct background research on candidates using search engines
  33. SMS Interview reminders to candidates so they don’t forget, or shift reminders if you are in retail or hospitality
  34. Start a YouTube channel and allow anyone to post videos of their experience either working for, with or being recruited by your company
  35. Create video’s of mock interviews and post on YouTube
  36. Create a cool company recruitment video and post it on YouTube, then pass it around a few friends and see what happens. (Don’t know what a cool recruitment video is, then don’t try.)
  37. Create videos job ads for some of your key positions, post them on YouTube and link tot hem in the job ads
  38. Create a jobs podcast to support major recruitment drives, such as graduates
  39. Create podcasts on your interview process with sample questions and even sample answers to that you get the best results from your interview process
  40. Add your company to Jiibe so the right people come to work for your organisation
  41. Add a share on Facebook, Digg, Stumbleupon link to your job ads
  42. Look at advertising job on social network sites such as Facebook or MySpace, of course the right type of job
  43. Implement the My Company’s Hiring Facebook application
  44. Sponsor some blogs to help prospective candidates understand what it is like to work at your company, or what the recruitment process is like
  45. Use social networks (Facebook, LinkedIn, MySpace, LinkMe, Twitter, World of Warcraft) to develop relationships with potential candidates
  46. Use employee networks and your own social networks as referral networks for jobs
  47. Run a Career Fair in SecondLife
  48. Have your employees & managers run online career fairs, talk about life in the company, court potential talent using social media
  49. Invite your new graduates to your company Facebook group before they join so they can begin engaging with people
  50. Deliver induction/on boarding training via Facebook using the Udutu Teach Facebook application
  51. Have multiple people involved in your campaign, in case someone leaves
  52. Have fun!
UPDATE: After Jason’s comment I thought I would create a downloadable version of the list, so here is 52 Social Media Ideas for HR in PDF format, it is CC licensed so you can do as you wish as long as it is non-commerical in nature.
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18 responses so far ↓

  • 1 Jason Davis // Dec 3, 2008 at 3:38 pm

    Hey Michael. That is a great list. Can you send me that it a word document? How long did it take to put that together?

  • 2 Michael Specht // Dec 3, 2008 at 6:50 pm

    To be honest about a day of writing, however many if the ideas have developed gradually in the last year or so talking to people.

    Word document? For you sure, just say where you got it from ;-)

  • 3 thomas shaw // Dec 3, 2008 at 7:21 pm

    Further to #5 # Get a feed reader and subscribe to blogs about HR & recruiting

    Sign up to http://www.recruitmentblogs.com.au and receive all news from 19 sources :P

  • 4 Michael Specht // Dec 3, 2008 at 7:25 pm

    @Thomas, now there’s a bit of shameless self promotion!

  • 5 Steve Boese // Dec 4, 2008 at 12:53 am

    Michael,

    Excellent list, is it ok if I share it with my HR Technology students (with attribution of course)?

  • 6 Jason Davis // Dec 4, 2008 at 1:36 am

    Thanks Michael, I put it on RecruitingBlogs.com

  • 7 Michael Specht // Dec 4, 2008 at 5:53 am

    Steve, Yes you can share it with your students.

    Jason thanks!

  • 8 Sarah Nguyen // Dec 5, 2008 at 11:43 pm

    Michael, great list. Thanks for taking the time to put it all together. Where I work (Atlassian) we do a lot of the things you mentioned and our intranet is infact a wiki (one of our products – Confluence :) where all company communication and info (including our policies, procedures, plans etc) are stored. We also use our wiki heavily as part of induction and request that all new starters blog to introduce themselves to the rest of the company.

    The suggestion of a wiki for candidates to discuss their recruitment experiences is an interesting one. Do you know of any companies that do this?

    – sarahsez on Twitter.

  • 9 Matt Bares // Dec 10, 2008 at 3:44 am

    I was emailed this list by a friend and had to say – thank you for posting! Great list. I have to say I was a little surprised by 45 and 47 in which you recommended using video games like World of Warcraft and Second Life to develop proffesional relationships with candidates. Have you done this, and has it worked?

  • 10 Michael Specht // Dec 10, 2008 at 7:21 am

    @Sarah Great to have you stop by. No companies I know of use a wiki to document their recruitment process. I glad to see Atlassian is putting all these ideas into practice. BTW love your products, use them almost daily.

    @Matt There are several companies using Second Life as part of their recruitment strategy, the latest being the US Navy. While no one I know uses WoW for recruitment it is being recognised as a valid learning experience. Not all of the ideas work for all industries or companies but some should work. Glad you liked the list.

  • 11 Bonita Trenwith // Dec 10, 2008 at 2:32 pm

    Web 2.00 Technology site.
    Please view at

    http://www.peopleonline.com.au

    Comments welcome.

  • 12 Jacob from JobMob // Dec 10, 2008 at 6:46 pm

    I tried to leave a comment yesterday, not sure why it didn’t get through…

    Terrific list. I Stumbled it and dugg it for you.

    Here are some more suggestions:

    53) Setup a refer-a-friend program with bonuses for successful referrals and a leaderboard to engage participants and encourage competition. Use either one system for everyone or separate systems for employees and non-employees.

    54) Have your HR team guest post and actively comment on other recruitment blogs and even (potential) client blogs.

    55) Your careers web site should have a page of testimonials, ideally from past workers.

    56) Use Outbrain-type ratings or Digg-style voting on your documentation, and then make changes to improve results.

    57) Meta-policy: encourage transparency in all the activities on this list to build trust, confidence and credibility. Give every mistake or mis-step its silver lining.

  • 13 Social media recruitment strategies // Dec 11, 2008 at 9:14 am

    [...] on from the 52 social media ideas for HR I have pulled together a few ideas on ways to improve your organisation’s recruitment [...]

  • 14 Social Media and HR « HR Club Sydney // Jul 21, 2009 at 8:58 am

    [...] In the meantime, if you are interested I recommend you have a read of Michael Specht’s blog and his list of 52 Social Media ideas for HR and Recruitment. [...]

  • 15 Candice // Jul 29, 2009 at 3:00 pm

    Michael, you have some interesting information here. I’m new to this concept of social media as a source of recruiting. In fact, I’m doing some research on it to get a better understanding. Do you think any one medium works better than the other or is it relative to types of jobs/industry/candidates in the market, etc?

  • 16 Karishma Daswani // Oct 1, 2009 at 2:05 am

    Hi Micheal
    Your pointers are really useful & simple to implement. What is required is a bit of training on an organization’s part to allow the change to social media as part of the recruitment strategy

    I have recently started a Human Resource website http://www.karishmadaswani.com
    Pls do go through it. It would be nice to know what you think.
    Thanks

  • 17 SK 16/10: Nettet i sentrum « Plinius // May 7, 2010 at 5:55 am

    [...] 52 ideas on using social media within HR Skriv en kommentar [...]

  • 18 Fabin Luxe // Sep 21, 2011 at 10:39 pm

    Exelent list!
    good work! :)