Next week I head to the US for the Social Recruiting Summit a one day extravaganza being held at the Googleplex in Mountain View. But as I sit here in wintery Melbourne pondering the future I am wondering when Social Recruiting will fall off the top of the Gartner Hype-curve? It will fall the trick will be to ensure that it does not get stuck in the Trough of Disillusionment.
Social Recruiting is going through a similar phase as cloud computing, I drew this conclusion after reading the McKinsey paper on Clearing the air on cloud computing. Lots and lots of talk, hype and tremendous promise but technical and operational issues are hampering wide spread usage within large enterprises.
Let’s look at McKinsey’s recommendations to stabilise the cloud computing discussion and apply it to social recruiting.
- Get an industry definition on social recruiting, Riges Younan and John Sumser have been having a discussion on this over at SocialRecruiting.com
- Figure out how to get around the hurdles for adoption in large enterprises; Financial, Technical, Operational and Organisational.
- HR/Recruiters should focus on ensuring their operational service delivery is excellent instead of creating unrealistic expectations that social recruiting will save them.
- Everyone should take solid actions to limit the time in the trough, recruiters show clear ROI, technology vendors enhance integration, HR develop strategies.