I wrote yesterday asking is the hype around social recruiting over, while a bit of a attention grabbing title I think the question still needs to be asked. Because when the hype is over we will all have moved on cause it failed to deliver or social recruiting will be part of everyday business.
Social Recruiting” isn’t that a bit redundant? It’s like saying “wet water”. For anyone who’s ever recruited, its social.
I have to admit the first time I wrote the post I called social recruiting a tautology. But then I thought a bit. Is social recruiting about using social media to recruit? Or is social recruiting as Joshua says a tautology? Or is social recruiting like cloud computing something we are all a bit confused about?
I see social recruiting as a broader topic than just social media, a broader topic than just all recruiting is social because you deal with people and broader than just community building. I see social recruiting as all three. As a rough cut:
- Using social media tools as part of recruiting
- Building a community of potential candidates
- Engaging with candidates as people not numbers
Now these three points are defined from the Australian point of view which is very third party recruiter centric and looking at all phases of recruitment; attract, source, engage, screen and offer.