The Google Australia blog has an interesting post on the searching trends/patterns of Australians, the post provides some insight into what make Australian’s tick.
The way we search is in some ways not surprising. Proportionally, Australians do the most searches for meat pies, Aussie Rules, sunshine, sunburn, sea change, air conditioning, beer, Torana, snake, water restrictions, roast lamb, quit smoking, backyard, child care, kids and almost all of the searches for cubby house. Melbournians search for spring carnival, Sydney-siders search for harbour and red wine, and the good folk of Brisbane search for lifesavers and cattle dog. In Canberra they want a home loan and in Perth they’re all looking for mine jobs.
Playing around with Google Trends I found some of my own interesting trends.
First up why is recruiting so popular in Iraq, or that job boards are so popular in Canada, and in Australia for that matter? Even more interesting searching for human resources is most popular in Zimbabwe of all places, or what is in Johannesburg to make performance management so popular? My take on this is if you are in HR and in the US, leave for the Middle East, or Africa or come down under.
On the tech side of the house, open source is very popular in Bangalore, the centre of the unified communications market seems to be in Singapore and frisco. Where as Vista seems to be very popular in Portugal and Venezuela. The PS3 most popular in Japan (no surprise), same with the Wii, however the UK and Puerto Rico have dibs on the XBox 360. Finally Twitter is most popular in Italy.