Michael Specht

Here is my presentation from the ATC Social Media event. My main messages that I hope people took away were:

Using social media for marketing is ok, but engagement and community is better
Engagement and community is harder than just a Twitter account or Facebook
Social Media is not easy, nor is it free
True engagement with social media [...]

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I have been pondering the future.
What is next? Do you know? If so please do tell.
A number of years ago I pondered what was next from blogging and podcasting, neither of these forms have really survived in the way the were circa 2005/2006. Let alone what happened to MySpace, Friendster, Orkut…
Let’s look at the user [...]

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Tomorrow morning I am doing a presentation for MyCareer and some of their clients looking at the wonderful topic of:
Who owns your brand in a social media world
An interesting topic some might think more interesting have a job board promote social media, more on that later. While I have a large amount of content, even [...]

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At the upcoming ATC Social Media conference (early bird prices until 30 September) I will be talking briefly about mobile recruiting. A topic I know is a little strange to some people, but I think effective use of mobile technology is going to become a critical part of a recruiters toolkit. Let’s face it mobile [...]

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Last week I did a short podcast with Nick McCormick, author of Lead Well and Prosper, looking at tips for managing social media in the workplace.
We spoke about implementing guidelines/policies within the workplace along with some of the potential issues and how to manage them.  However given the short format of the podcast, it is only 8 [...]

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