Michael Specht

A blog from Australia looking at technology, management, Human Resources (HR) and recruitment.

Entries Tagged as 'Communication'

ATC Social Media Presentation

December 2nd, 2011 · Comments Off · Branding, Communication, Engagement, Recruitment, Social Networks ·

Here is my presentation from the ATC Social Media event. My main messages that I hope people took away were: Using social media for marketing is ok, but engagement and community is better Engagement and community is harder than just a Twitter account or Facebook Social Media is not easy, nor is it free True […]

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Social media and the elephant in the room

October 14th, 2011 · 2 Comments · Branding, Communication ·

Once again a longtime between drinks, however this post might start to demonstrate why. For many months I have felt that something is not right in the world of social media. The problem was I have not been able to put my finger on the issue. I happened to read a post over at Social […]

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Who owns your employer brand?

June 1st, 2010 · 2 Comments · Branding, Communication, Management, New Media ·

Last week while I was at ATC Sydney there was lots and lots of talk about employer brands and who really controls them in today’s social media world. For example Steve Fogarty, Recruiting Captain, from adidas in North America covered the topic highlighting that recruiters need to think more like marketers to attract top talent, […]

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Unique Video Usage

January 20th, 2010 · 1 Comment · Branding, Communication, Recruitment, Video ·

If you have been following some of the other HR and Recruitment blogs in Australia there has been a bit of talk about using video, even I joined the discussions with a bit of a technology review. Today I want to highlight a fairly unique use of YouTube Video. (If you are in marketing circles […]

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Leaders are temporary

January 18th, 2010 · Comments Off · Communication, Engagement, Management ·

A couple of years ago the Collab@Work blog wrote a very interesting article on how leadership in MMORPG’s, such as World of Warcraft is temporary. They provided reasons why in these MMORPG’s it makes sense to have temporary leaders: In those games, leadership is a temporary position. At one point in time, you’re leading, the […]

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