Michael Specht

Here is my presentation from the ATC Social Media event. My main messages that I hope people took away were:

Using social media for marketing is ok, but engagement and community is better
Engagement and community is harder than just a Twitter account or Facebook
Social Media is not easy, nor is it free
True engagement with social media [...]

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Once again a longtime between drinks, however this post might start to demonstrate why.
For many months I have felt that something is not right in the world of social media. The problem was I have not been able to put my finger on the issue.
I happened to read a post over at Social Media Today [...]

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Last week while I was at ATC Sydney there was lots and lots of talk about employer brands and who really controls them in today’s social media world. For example Steve Fogarty, Recruiting Captain, from adidas in North America covered the topic highlighting that recruiters need to think more like marketers to attract top talent, [...]

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If you have been following some of the other HR and Recruitment blogs in Australia there has been a bit of talk about using video, even I joined the discussions with a bit of a technology review.
Today I want to highlight a fairly unique use of YouTube Video. (If you are in marketing circles you [...]

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A couple of years ago the Collab@Work blog wrote a very interesting article on how leadership in MMORPG’s, such as World of Warcraft is temporary. They provided reasons why in these MMORPG’s it makes sense to have temporary leaders:
In those games, leadership is a temporary position. At one point in time, you’re leading, the week [...]

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