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October 14th, 2011 · 2 Comments · Branding, Communication · 12,343 views
Tags: brand·Branding·Cluetrain Manifesto·humanity·social media
The truth is that, some have turned the social media into a battle ground to settle scores with their perceived enemies, its that bad. We can together change for good.
Hi Michael,
Thank you for sharing part of the article, hope it was a good read.
It is a sad state indeed. It seems like brands have jumped on the wagon of “Free Advertising” rather then relationship building.
Let’s hope we’ll see a chance in the future.