Crowdsourcing promotions?

I am a firm believer in the whole “Wisdom of Crowds” process so this article in The Age today made me think a bit. Austereo, Australia radio network, had teamed up with Jelli a US network to provide Australians with the first 24 hour a day crowdsourced radio show. Basically listeners go online to vote on what they will hear next, with the next song being determined only 2 seconds before the end of the current one.

This got me thinking.

Could an organisation crowdsource promotions, or placements?

Yes I know this might upset some of my readers but think about it most employees already know who should get the job so why not let them decide in an anonymous manner?

Innovative organisations could use other influencing factors based on shadow information.