During the recent discussion on “Do You Need a Resume?” we were reminded that not everyone is online or knows how to find you online. Many people are still scared of technology, don’t understand it or are just plain ignorant of what can be achieved. (This is not just in the workplace many of ourContinue reading “How many people are online?”
Category Archives: New Media
The ROI of a corporate blog
Over the last few years there has been lots of talk about how to measure the ROI of a corporate blog, I have written about it a fews times. At the end of the day ROI of a blog is hard to measure, unless you sell advertising which most corporate blogs do not. A weekContinue reading “The ROI of a corporate blog”
Superbowl ads, and social medai
I don’t get what is with the SuperBowl ads, maybe it is just because I am not in the US. Yes occasionally there are great ads, remember 1984, but most seem to be a huge waste of money for already established brands. At US$2.5mil + for 30 seconds there are better ways of getting theContinue reading “Superbowl ads, and social medai”
Nortel launches a corporate blog
Today (or yesterday depending on your timezone) Nortel launched our first external blog being written by John Roese our new CTO. The blog has all the expected features of a blog, RSS, trackbacks, comments (yes they are moderated) and is running WordPress. Great to see!
Election Campaigns and Enterprise 2.0
Overnight John Edwards used YouTube as one of the means to announce his candidacy for the US Presidential elections. John Edwards has been using the internet and social/new media (podcasts, videocasts) for a while now so this is no surprise. For me this indicates a “tipping point” in the acceptance of “new media” and IContinue reading “Election Campaigns and Enterprise 2.0”
Digg launches new version
Digg has launched a new version over the last 24 hours, it now includes the ability to Digg multimedia content such as video and podcasts. Huge coverage all over the place in summary:- Interface Design, Digg Goes Widescreen We’ve gone from a fixed width layout to a flexible one allowing you to make useContinue reading “Digg launches new version”
Web 2.0 – not a bubble until it bursts
Over the last few weeks I have noticed more and more talk that this Web 2.0 thing is really a bubble and about to burst. For me it started with MySpace being picked up for US$580 million by News Corp and just getting hotter and hotter with the biggest indicator we are going to popContinue reading “Web 2.0 – not a bubble until it bursts”
Tom Reynolds unemployed corporate blogger
Last Friday Tom Reynolds was let go from Telstra, which by itself is not a big issue, people get let go everyday. Where this little story gets a little interesting is Tom is a blogger, and not just a personal blogger but a corporate blogger on Telstra’s site called Now We Are Talking. Ok could beContinue reading “Tom Reynolds unemployed corporate blogger”
4th BJ Show published!
The 4th episode of BJs Show has just gone up. We are getting better at this podcasting thing, maybe by number 6 we will sound a but more professional! Anyway in this episode BJs gives a brief school holidays update a few quick movie reviews and gets into some tunes! So lie back and enjoy!
The history of podcasting
Richard Giles has released the first part of his unpublished book on podcasting, including a very interesting history! Careful online observers would note that the history of podcasting has been a battle fought over many times. It is good to see a version that seems true at least from what I have read and heard. Continue reading “The history of podcasting”
