“I wish for everyone to help create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity” – Jamie Oliver
I posted the 20 minute video of Jamie Oliver this year’s TED Prize winner over on Inspecht TV but wanted to cross post here as well. In the video he shares stories from his anti-obesity project, specifically food in schools call for an all-out assault on obesity. At one point he shows a classroom full of young children who do not seem to know what some of the most common vegetables even look like!
What struck me was only this week here in Australia burger chain Hungry Jacks has admitted to breaking advertising rules that limits the advertising of high fat foods to children. The reason? Contractual obligations to the “US-based licensor of The Simpsons which specified how and when the children’s meal promotion was to be advertised.”
Now just think of the workplace impacts in 10 to 15 years when all these children start suffering type 2 diabetes and requiring time off for medical treatments! (Yes I had to connect this to the blog in some way.)