Back in April I had one of my many wild ideas, undertake a sources of hire survey for Australia, I mean how hard can it be?
The idea was triggered by a post from Phillip Tusing from Destination Talent so after chatting over a few days we decided to join forces and get a survey done.
The decision to do something was easier than the process.
We site up a site and grabbed a domain name, http://talentsource.com.au/, it took about 6 weeks to draw up the survey and lock in some sponsors. We ran the survey for about 5 weeks, receiving 409 completed responses. Then we started the report portion, I had thought would be easy but how wrong was I. It has taken about 6 or 7 weeks to get the report done, and I have to say without the tremendous work by Phillip it would have taken a lot longer. In fact I want to publically thank Phillip for his work in pulling the report together.
As mentioned 409 organisations of varying sizes, industry backgrounds and regional locations completed the survey. A total of 92,136 hires were recorded using seventeen identifiable sources of talent for the period July 2008 through to June 2009.
The key findings of the report include:
- Source of talent varies across Australia with seventeen identifiable source of talent.
- Job boards, in their various iterations, take a leadership role being the predominant source of talent in Australia with 29.64% of hires attributed to them.
- Perceptions of the most effective sources of talent by recruiters differ from the reality of where talent is sourced.
- Different industries use significantly different sources to find talent within Australia.
- The different regions of Australia also seem to source talent differently, for example in the ACT 49.70% of talent is found through internal recruiters.
- Referrals as sources are not as developed as expected being only the fourth most successful source at 7.57% of hires.
- Print media while having a reputation of an archaic channel still exists as the seventh most successful source of hires.
- Employers and agency recruiters differ in how they source talent with agency recruiters relying heavily on job boards.
- Social media is in its infancy ranking last as a source talent in Australia, with usage higher in smaller organisations.
- Data collection is poor with over 7% of organizations have no reliable method of tracking their source of talent.
We are also indebted to Gerry Crispin for providing a comparison to US figures and Dr Ian Williamson for his insights into retention and alumni programs.
There is a lot more in the report so go download it and have a read, we hope that the report stimulates further discussions within the HR and Recruitment industries.