Listings from the edge

Over the last month or so I have been watching with great interest the growing buzz over Edegio. Last week they had their first every public demo at an SDForum online classifieds event in the Google offices. So what is Edgeio? To quote from their first blog post:-

Edgeio is all about edge publishing. It is our belief that services that try to restrict how users create and consume information cannot ultimately be successful. Users own their data, and services exist not to silo that data, but rather to add value to it. That is what Edgeio is setting out to do.

We will be focusing on classified listings of any type to start.

While a bit abstract the terms “classified listing” has had my attention.

BusinessWeek Online has a great summary of the Edgeio demo which begins to give you an idea of what they are planning. To summarise the summary:-

  1. Register with Edgeio
  2. Post an ad on your blog
  3. Tag it with a predetermined tag “listing” to start with (aka microformats and structured blogging)
  4. Edgeio picks up your item, pings your site and you are off and running
  5. Wait
  6. Sell

Now buyers get tools as well that allow them to search for listings, narrow in on a geography, filter by tags and view the original post.

The tech blogosphere is awash with posts on the topic as they see this new start up as a disruptive move in the classifieds business (Craigslist, eBay, Google Base etc). There are even photos appearing on Flickr from Australia’s very own Kevin Leversee of PandoraSquared.

But what does it mean to job classifieds?

If the tag “listing+job” is used on a blog post we suddenly get a whole new marketplace, I am not sure if it a marketplace that they want to be in. Blogging tools could begin to replace high end corporate job boards allowing recruiters (or managers in smaller firms) to easily post jobs without the need to of specialised software or technical help. Search tools could aggregate the data and provide results back to job seekers. Ok, they can do that today and vertical search is picking up the jobs but this is a new spin on the whole process. Looking further if you take the services being offered by blog search engines, tagging tools like and sharing services such as Zingee and a wiki, most people with half a technical brain could build their own eRecruitment tool for their SME.

Further Edegio will be adding a reputation system which will add to the whole experience. Can Edegio handle the multiple layers/levels of tags that would be required to really get job ads going I am not sure but this is certainly something to watch.

The moves in the online classified market over the last 6 – 12 months definitely mean that this is an area to keep an eye on as the potential disruption to traditional job boards and eRecruitment vendors could be huge.

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