Source: Flickr user smemon
Be it mobile phones or tablets Australians love our mobile devices with 76% of us having a Smartphone and almost 40% of us now have tablet devices, however only 50% of these with non-wifi communication capability limiting the remainder to use in cafes and other public wifi locations.
The 8th Australian Mobile Phone Lifestyle Index goes on to look at the types of activities Australians are undertaking on their phones; excluding voice and SMS. The growth rates for the period 2010 to 2012 of these non-traditional activities are fairly substantial:
- Send and receive emails – 25%
- To get information – 21%
- For entertainment – 15%
- To visit websites, and/or search or browse the internet – 20%
- For banking, including transfers and bill payments – 19%
- To buy things online – 16%
The survey also reveals that “approximately 40% of respondents use their mobile phone to compare prices online and to look at product or service reviews before making a purchase decision.” This implies that consumer facing organisations that do not have a mobile optimised web site could be suffering when consumers are making purchasing decisions. From personally experience will I often double check information and prices while in the store before making the final decision so I am not surprised 40% of users are doing the same.
With a majority of Australian’s now actively use mobile versions of web sites and downloadable apps how are we doing from a HR perspective in leveraging mobility?
Not very well.
Of the top 20 listed companies in Australia only 3 had any form of mobile optimised career or job search site. The rest directed mobile job search traffic to their traditional ATS which assumes the candidate is on a desktop device and able to complete the extended application process including the uploading of a resume. A handful of organisations have mobile sites which automatically redirect users when a mobile browser is detected, unfortunately other then Wesfarmers the user then needs to navigate to the main site to find career information.
|ANZ||No, only banking site|
|CBA||No, only banking site|
|NAB||No, only banking site|
|Newcrest||Yes once you reach the job search|
|Origin||No, but do have a mobile site|
|Suncorp||Yes once you reach the job search|
|Telstra||No, but do have a mobile site|
|Westpac||No, but do have a mobile site|
|Wesfarmers||Yes a mobile site that integrates some careers information but not a job specific job site|
|Woolworths||No, but do have a mobile site|
Is this an issue?
Yes. Primarily because we are seeing a growth in the usage of mobile devices in the workplace. The Telstye 2012 report “Digital Workplace: The fast pace of business change” found that 43% of Australian organisations are allowing the practice of “Bring Your Own Device”, which allows employees to connect their own devices to the corporate network, and 28% allow some form of “Bring Your Own Application”, using non-corporate IT applications on your devices, resulting in more employees undertaking workplace tasks using mobile devices. According to the report’s author Rodney Gedda, the number of applications people can use in a work environment growing due to the increased use of cloud based offerings.
As more business processes become accessible via mobile devices employees are going to expect HR processes to be accessible on mobile devices. Recruitment tends to be the first process to “embrace” new technology and this lack of “mobile aware” careers and job sites indicates that HR is behind in being able to offer mobile solutions to the workforce.
UPDATE – 23 Jan 2013
I just spent a few hours with Simon Cariss Senior Vice President – Innovation at PageUp People, looking at a number of their new product offerings. We got discussing mobile and how limit usage it has at the moment. A majority of the sites that had mobile job offerings were in fact based on their platform, a fact I left out of the post as it was not a review of products.
We then discussed the Suncorp site as they do have a mobile optimized Career’s site, the issue is if you visit Suncorp directly via your browser you are sent to the banking home page and then have to navigate through a non-mobile optimized site. However if you search for Suncorp via Google there is a link directly to their Careers landing page in the Google search results allowing you to experience their mobile offerings. Another interesting fact is Suncorp do not have an Apply Now button on the mobile jobs site (a configuration feature clients control), instead they are using PageUp’s email feature to allow the job seeker to email the job directly to themselves to deal with at a later date. As soon as the job seeker completes this step the recruiter has their email address and then follow up if no application is received.
A final update PageUp People have a very interesting tool that is a practical use case for Big Data, more on that later.