The problem with readers/customers/users

Please don’t take this the wrong way but it was nice to blog without readers, but in a way it is even better to blog with them. Let me tell you why.

Without readers it is just you and the keyboard. Nothing more, nothing else. You can’t insult, upset, disappoint anyone. You get to write whatever you want.

With readers you can insult, upset, disappoint them, but you can also excite them, inspire them, connect with them and even build a relationship with them. This is true with customers, users and employees.

To a degree on my blog the readers are my customers, a scary thought, but if they were to disappear I would still have the blog. I just might not have the hosting fees paid for from the little bits of advertising I do.

But, when you are dealing with end users, customers and employees if you lose them then you have nothing. No product, no business or no company.

Seth Godin wrote a great post a couple of days ago about humanizing the interactions between your front line employees and your customers. You should also do it between your employees and your management layers (all layers). Having a open, honest relationship between employees and managers is a major benefit to an organisation. You might also find that your employees actually engage more in the work place. People are not machines!

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