Over the last couple of weeks I have been running a little usability experiment on my blog. Using Crazy Egg to measure what visitors have been doing, where they have been going and hopefully let me know how to make the blog a better place. Read/Write Web has a great run down on what you can do with the service, however let me give you my views on using the services.
Signing up and getting the service going is dead simple for anyone who has modified their blog theme. I signed up for the free plan tracking 4 pages, and 5,000 visits in a month, not bad, rates go up to US$99/month for 100 pages and 250,000 visits enough for most midrange blogs.
The reports are really easy to understand and gives you a good idea as to what is going on. I like the heat map but more gimmicky than anything else. I do question the click counts as they differ from out metrics tools I am running, but I am not going to let that stop me.
In the first 11 days what did I learn?
- Most of the visitors are checking out who I am, so I am going to set up a new test to see where reader go once they land on my about page.
- The search field is also popular, I wonder where they go after searching might look at that as well.
- People also go back to my earlier posts, which indicates to me that they like what the see on the front page.
- Some posts are definitely more attractive than others, might be the title, might be the Google rank not sure.
If I add in my latest Google Analytics results for the same period I start to see a picture.
- 83% of visitors are new, meaning I am not getting a large number of return customers.
- Almost 60% of my traffic comes from Google Search, 15% direct, the remaining 25% from other search engines.
- Top post for the last 11 days has been the Did You Know Video follow up, with about 5% of traffic.
- Second most popular post, my 2 year old Work Life Balance essay.
- Unfortunately a lot of new traffic leave the site without staying around, need to fix this.
- Upgrade my about page
- Review popular search terms and write more posts covering these terms
- Review popular post categories and write more posts about them
- Write a follow up on work life balance
I will keep the tests going for another few weeks and see what happens.