Crazy Egg heats up my blog

Over the last couple of weeks I have been running a little usability experiment on my blog. Using Crazy Egg to measure what visitors have been doing, where they have been going and hopefully let me know how to make the blog a better place. Read/Write Web has a great run down on what you can do with the service, however let me give you my views on using the services.

Signing up and getting the service going is dead simple for anyone who has modified their blog theme. I signed up for the free plan tracking 4 pages, and 5,000 visits in a month, not bad, rates go up to US$99/month for 100 pages and 250,000 visits enough for most midrange blogs.

The reports are really easy to understand and gives you a good idea as to what is going on. I like the heat map but more gimmicky than anything else. I do question the click counts as they differ from out metrics tools I am running, but I am not going to let that stop me.

In the first 11 days what did I learn?

  • Most of the visitors are checking out who I am, so I am going to set up a new test to see where reader go once they land on my about page.
  • The search field is also popular, I wonder where they go after searching might look at that as well.
  • People also go back to my earlier posts, which indicates to me that they like what the see on the front page.
  • Some posts are definitely more attractive than others, might be the title, might be the Google rank not sure.

If I add in my latest Google Analytics results for the same period I start to see a picture.

  • 83% of visitors are new, meaning I am not getting a large number of return customers.
  • Almost 60% of my traffic comes from Google Search, 15% direct, the remaining 25% from other search engines.
  • Top post for the last 11 days has been the Did You Know Video follow up, with about 5% of traffic.
  • Second most popular post, my 2 year old Work Life Balance essay.
  • Unfortunately a lot of new traffic leave the site without staying around, need to fix this.

What Next?

  • Upgrade my about page
  • Review popular search terms and write more posts covering these terms
  • Review popular post categories and write more posts about them
  • Write a follow up on work life balance

I will keep the tests going for another few weeks and see what happens.

4 thoughts on “Crazy Egg heats up my blog

  1. Michael said;
    The search field is also popular, I wonder where they go after searching might look at that as well.

    Surely what they search on would be more interestings. Or is that what you are saying ?

    Some posts are definitely more attractive than others, might be the title, might be the Google rank not sure.

    More likely to be the topic. Personally I think the titles need to be more meaningful. The more obscure and less meaningful the title, the less likely I am going to read them.

    Second most popular post, my 2 year old Work Life Balance essay.

    That’s probably more topical today than when you first wrote it.

    Keep it up, it’s good. It’s also good to see comments from some new people (at least I think they are new πŸ™‚ )

    Blogs like this have a tendency of becoming a discussion forum, except only you can start new topics. Have you thought about the concept of guest bloggers?

    I’ve been thinking about blogs vs forums recently. Both have their good and bad points. Maybe a hybrid is the answer. We could call it a FROG ! Hey, that could be a new Web 2.0 term πŸ™‚

  2. frogs I love it Kevin!

    Your comments on post titles are interesting, I agree. I personally find titles difficult to come up with and have been playing around with different types of titles to see what works.

    WRT to search yes I am interested in both what they were searching as well as the pages they went to after the search. I am looking for a plug in to help me out on this front.

    Yes it is good to see some new comments from new people. My reader numbers have also been growing in the last 6 months which is good.

    Thanks for the feedback.

  3. I’ve just started using clicktwist.com as much (much!) cheaper than CEgg.

    Think there new but there free account is better and their umlimited account is only $10pm where CEgg is like $70.

    Mark

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