A quick communications update

I just read a great post from over at The Engaging Brand on communications, specifically internal communications:-

Communication is a vital ingredient of a successful business and yet how much time do we spend on honing our skills? How much time do we spend understanding how effective communication is?

and

Often the top down is relatively ok, but this is in the art of telling. Telling does not naturely inspire, motivate, engage people. That level of commitment occurs when there value is put on all communication and a real dialogue occurs.