While internal communications does not always sit within the realms of HR, how it is perceived by your employees is critical to their engagement. Personally internal communications sits within the Employee Relations area, but I know not everyone agrees.
Watson Wyatt recently released a Communication ROI Study which focuses directly on internal communication with employees and how being successful does drive organisation performance.
The survey demonstrates a “correlation between communication effectiveness, organizational turnover and financial performance” it also shows “that effective communication is a leading indicator of an organization’s financial performance”.
The survey also found that fewer that 50% of global companies effectively communicated with their employees. While press release provides some interesting recommendations I see most of them as “motherhood” statements from a traditional communication perspective.
What do employees want from organisations when it comes to communication? By looking at a definition of communication we see that it is an exchange of thoughts, ideas and messages. Not a barrage of noise, propaganda and data, which is what so much of corporate communication contains.
Let’s turn this discussion on its head. Employees want communication that is:-
- Two way
In other words they want a conversation!
From an external communication point of view blogs are becoming a major force. The same benefits from blogs can be achieved internally as externally. The limiting factor is having internal communication released from the constraints imposed by the PR/corporate affairs department trying to spin everything.
Let’s get a conversation going internally!