I had a another interesting experience today. An email from a new company wanting me to review their new service in my blog. Why is this interesting? For several reasons.
Firstly GMail picked up the email request as spam, I have written before about “business spam“, and got myself in hot water with ResumeFit, a cool service by the way. I just happened to check my Spam section in GMail this morning otherwise I would not have found the email. This is a whole other discussion.
The company is G2Bay the service allows people to buy and sell information, first industry of focus is recruitment buying and selling of resume’s. Curious I thought, filed under “look at in on the weekend”.
Now here is where the story gets interesting. Reading my RSS feeds I notice Andrew Marritt wrote a posting on the service.
Hmmm, let me guess what is happening. The guys at G2Bay have sent out an email to several different bloggers within the recruitment/HR area to get publicity. Ok you might not think this is that interesting but I do. Firstly I am faltered to have been included, secondly Andrew got to “break the story” (no offence Andrew ;-), boy now I sound just like a journalist need to be careful 🙂 ) and finally that vendors/service providers within the recruiting/HR space feel that bloggers actually have some influence in what people buy!
I guess this is the future, if we are to believe Scoble. A couple of weeks ago he spent 15 minutes writing a post about Team 99, then in the next week there are more than 20 news stories. Now I am not sure we have the same power but it does look like organisations do believe that blogs have “amplification power”.
So look for a review on G2Bay over the weekend.
Michael Specht 
Yes, I probably got exactly the same email. They are increasingly common. Sometimes I write about it, other times I don’t. It depends on how interesting I think it is and what else comes higher in the ‘things to blog about’ order.
The best way of getting blog coverage is probably by having a blog yourself. Jobster has done wonders this way. Of course the risk is that the blogger doesn’t like your service and says so. It’s a high risk strategy.
and I’m certainly not a journalist though I’ve worked for two ‘news’ organisations in the past.