Michael Specht

Ok magicality may not be a real word but who cares. Being in the magic quadrant for a vendor can make or break them in the sales process as so many people place so much emphasis on these results. As such Gartner released the 2009 eRecruitment Magic Quadrant last week with some interesting results. Firstly [...]

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The first session I attended at ATC Sydney 2009 was Master Burnett’s workshop (with the occasional interjection from Dr John Sullivan) on how organisations can benefit from using CRM for talent management. He started by introducing the audience to social media and the changes this is having to the relationships that organisation need to develop [...]

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When it comes to corporates’ who blog the typical names mentioned have been Sun Microsystems, Microsoft, and IBM. One company who has been quietly working away at their social media strategy is Oracle. Globally they have hundreds of blogs, a customer focused wiki, employees on Twitter and in general tackling social media on all fronts. [...]

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I started this post yesterday but was interrupted by meetings and personal life, so now back to my discussion with Oracle on their Social CRM offerings. I said the tools were limited in functionality, but let me explain in more detail. They are NOT limited in functionality within the firewall, but external user generated content [...]

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Today I had the pleasure of meeting with a couple of the Oracle CRM team to talk about Oracle’s new social applications in the CRM On Demand product. The meeting was setup Polly Johnson from Oracle’s PR agency Kinetics, Polly was referred to my by Gareth Llewellyn from Oracle a switched on PR guy. While my main [...]

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